Willed
Latest round
- Series A
Last raised
- Dec 2021
Total raised
- $4.7M
Investors
- 13
About Willed
Willed Pty Ltd, founded in 2020, is focused on providing online solutions for estate planning. The company is headquartered in Melbourne, Australia, and has completed a total of 2 deals. The company was co-founded by Dave Kaplan (Joint CEO), Aaron Zelman (Joint CEO), and Tim Glasson. Willed offers a comprehensive online platform designed to offer the end-of-life planning process for Australians. Their core services include the creation of legally valid wills, management of deceased estates, and arrangements for funerals and cremations. The platform allows users to complete these tasks from home using an intuitive interface that streamlines the process into a few simple steps. By leveraging technology, Willed addresses common barriers faced by individuals. The company serves a broad customer base across Australia, targeting individuals seeking estate planning solutions, as well as those who wish to leave charitable gifts through their wills. Willed generates revenue through a direct-to-consumer model, providing a range of pricing plans for its various services. Clients utilize the platform to create wills, organize funeral arrangements, and apply for probate, with pricing structured around individual transactions for each service. The company offers fixed quotes for its services, allowing users to know costs upfront without hidden fees. Customers can choose from different service tiers based on their specific needs, ensuring transparency in the transaction process. Plans for future expansion include launching new products designed to enhance the user experience and entering additional geographic markets, although specific dates and locations have not yet been disclosed.
Who invested in Willed
13 investors across 1 round
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Funding rounds
Series A
Dec 23, 2021
Amount
$4.7M
Investors
Questions about Willed
Who invested in Willed?
Willed has 13 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Willed raised?
Willed has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Willed last raise money?
Willed's most recent round on record is a Series A, in Dec 2021.
What does Willed do?
Willed Pty Ltd, founded in 2020, is focused on providing online solutions for estate planning.
Where is Willed headquartered?
Willed is headquartered in Melbourne, Australia.
Which VCs invest in companies like Willed?
Among active investors with capital left to deploy, Blackbird, AirTree Ventures, Square Peg and Immutable Ventures back consumer services companies at Willed's stage. Their profiles are linked below.
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