Tracksuit
Latest round
- Series B
Last raised
- Jun 2025
Total raised
- $39M
Investors
- 8
About Tracksuit
Based in New Zealand, and founded in 2021 by its Co-CEO Matt Herbert and Connor Archbold, Tracksuit Limited operates as a brand-tracking company that enables companies to track the strength of their brand, compare it against their competitor’s brands, and get valuable advice. As of March 2023, the company has a team of 23 full-time employees and tracking more than 1300 brands across Australia, the United States, the United Kingdom, and New Zealand. Tracksuit Limited provides a brand tracking dashboard that tracks the size and growth of the category and total addressable market, comprehends ideal customer profile, key target audiences, and future customer attributes tracks the brand's performance over time against all key competitors, monitors how awareness funnel metrics are changing in target audiences, acknowledges the effectiveness of specific campaigns and messaging, and provides access to a comprehensive view of unproven products. The company's client base includes Eucalyptus, Heaps Normal, Bailey Nelson, Disney, Blunt, Eve, and Review.
Who invested in Tracksuit
8 investors across 3 rounds
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Questions about Tracksuit
Who invested in Tracksuit?
Tracksuit has 8 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Tracksuit raised?
Tracksuit has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Tracksuit last raise money?
Tracksuit's most recent round on record is a Series B, in Jun 2025.
What does Tracksuit do?
Based in New Zealand, and founded in 2021 by its Co-CEO Matt Herbert and Connor Archbold, Tracksuit Limited operates as a brand-tracking company that enables companies to track the strength of their brand, compare it against their competitor’s brands, and get valuable advice.
Where is Tracksuit headquartered?
Tracksuit is headquartered in Auckland, New Zealand.
Which VCs invest in companies like Tracksuit?
Among active investors with capital left to deploy, Blackbird, AirTree Ventures, Square Peg and Movac back marketing/advertising companies at Tracksuit's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series B
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