Safe Will

Consumer ServicesSeries BAustraliasafewill.com

Latest round

Series B

Last raised

Nov 2024

Total raised

$24M

Investors

14

About Safe Will

Based in New South Wales, Australia, and founded in 2019, Safe Will Pty Ltd. operates as a will-writing platform. Adam Lubofsky (CEO) and Dan Bennett are the co-founders of the company. The company offers online end-of-life planning services to make estate planning, probate, and cremation personalized and accessible. The firm provides three major services that allow consumers to create, update, and manage their end-of-life plans all in one location. Users can begin their estate planning by writing their will and powers of attorney documents to protect their wishes. Second, they can safeguard their legacy by putting vital documents in their vault to assist their executor when the time comes. Third, they can plan and pay for their funeral ahead of time. The startup generates revenue through its pricing plans, which include an individual plan for AUD 160 and a couple plan for AUD 240 for two wills.

Who invested in Safe Will

14 investors across 4 rounds

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Funding rounds

  1. Series B

    Nov 25, 2024

    Amount

    $17M

    Investors

    Locked

  2. Series A

    Sep 29, 2022

    Amount

    $3.3M

    Investors

    Locked

  3. Series A

    Aug 12, 2021

    Amount

    $3.4M

    Investors

    Locked

  4. Seed

    Jun 30, 2019

    Amount

    $0.2M

    Investors

    Locked

Questions about Safe Will

Who invested in Safe Will?

Safe Will has 14 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Safe Will raised?

Safe Will has raised 4 venture rounds. Sign up free to see how much each round raised and the total.

When did Safe Will last raise money?

Safe Will's most recent round on record is a Series B, in Nov 2024.

What does Safe Will do?

Based in New South Wales, Australia, and founded in 2019, Safe Will Pty Ltd.

Where is Safe Will headquartered?

Safe Will is headquartered in Australia.

Which VCs invest in companies like Safe Will?

Among active investors with capital left to deploy, Blackbird, AirTree Ventures, Square Peg and Movac back consumer services companies at Safe Will's stage. Their profiles are linked below.

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