Provenir

Founded in 2017, Provenir operates as an online butcher delivering fresh, ethically sourced meat. The company has not undergone any known pivots or structural changes. It is headquartered in Melbourne, Australia. The founders include Chris Balazs, Jayne Newgreen, Lawrence Smith, and Merissa Martinez, with Chris Balazs serving as CEO.Provenir specializes in ethically sourced, 100% grass-fed beef, offering a range of products that emphasize high animal welfare and sustainable farming practices. The company operates as an online butcher, delivering fresh meats directly from local independent farmers to consumers' doorsteps, ensuring traceability from paddock to plate. Their core product offerings include various cuts of beef, meat packs designed for families and couples, and specialty items for specific dietary needs, such as carnivore diet packs. Provenir serves a diverse customer base, including health-conscious families, busy couples, and food enthusiasts across Australia and select international markets.Provenir generates revenue through direct-to-consumer sales of its meat products, primarily via their online platform. Customers can purchase individual cuts or opt for curated meat packs tailored to specific dietary preferences, which may include regular subscriptions for consistent deliveries. The company offers compelling pricing structures based on product types, with meat packs priced to provide value for families and individuals seeking quality grass-fed options. Partnerships with local farmers enhance the supply chain, allowing Provenir to maintain quality and sustainability while addressing growing consumer demand for ethically sourced meat. Plans include the introduction of new meat packs designed for specific dietary preferences and an expansion into international markets by targeting select Asian markets within the next 18 months.

1. Seed

   Jun 29, 2018

   Amount

   $0.8M

   Investors

   Locked