Particular Audience
Latest round
- Series A
Last raised
- Aug 2021
Total raised
- $10M
Investors
- 6
About Particular Audience
Founded in 2017 and headquartered in Sydney, Australia, Particular Audience focuses on providing innovative retail media solutions. The firm was established by Esteban Ulrich and James Taylor.Particular Audience offers a comprehensive suite of AI-driven retail media solutions designed to enhance customer engagement and optimize sales conversion rates. The core products include managed and self-service retail media modules, dynamic product recommendations, automated product bundles, and advanced search capabilities powered by Large Language Models (LLMs). These tools cater to various use cases such as hyper-personalization of user interactions, automated cross-selling strategies, and enhanced search experiences, reducing instances of zero search results.Particular Audience generates revenue through a structured model that includes subscription-based services and B2B partnerships with retailers. Their tools, such as Adaptive Transformer Search and automated couponing solutions, operate on a fee-for-service basis, allowing clients to access tailored support. Revenue is driven by the adoption of these AI-powered tools, resulting in enhanced customer experiences and increased sales metrics. The company is focused on developing new products to enhance its offerings and is exploring expansion into new geographic markets. Specific markets targeted for growth include Asia and Europe, with plans to establish a stronger presence by the end of 2023.
Who invested in Particular Audience
6 investors across 4 rounds
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Questions about Particular Audience
Who invested in Particular Audience?
Particular Audience has 6 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Particular Audience raised?
Particular Audience has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did Particular Audience last raise money?
Particular Audience's most recent round on record is a Series A, in Aug 2021.
What does Particular Audience do?
Founded in 2017 and headquartered in Sydney, Australia, Particular Audience focuses on providing innovative retail media solutions.
Where is Particular Audience headquartered?
Particular Audience is headquartered in Sydney, Australia.
Which VCs invest in companies like Particular Audience?
Among active investors with capital left to deploy, Blackbird, AirTree Ventures, Square Peg and Immutable Ventures back software companies at Particular Audience's stage. Their profiles are linked below.
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