Appetise
Latest round
- Series A
Last raised
- Feb 2026
Total raised
- $7M
Investors
- 5
About Appetise
Based in Christchurch, New Zealand, and founded in 2021 by CEO Toby Hilliam and COO Elise Hilliam, Menuaid Limited, doing business as Appetise, operates as a market research and consumer insights firm that provides FMCG brands with an understanding of consumer behavior and motivations, from pre-purchase to post-purchase stages. Appetise offers a platform that provides behavioral insights into the shopping habits of households in New Zealand and Australia. By analyzing real and observed purchase behavior, the platform helps businesses understand who buys their products, segmenting shoppers by household and geography. The insights also reveal shopper motivations, dietary preferences, and shopping routines, such as preferred shopping times and retailers. Additionally, Appetise tracks recipe trends and meal popularity, allowing companies to tailor their product offerings, marketing strategies, and promotional efforts.
Who invested in Appetise
5 investors across 1 round
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Funding rounds
Series A
Feb 19, 2026
Amount
$7M
Investors
Questions about Appetise
Who invested in Appetise?
Appetise has 5 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Appetise raised?
Appetise has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Appetise last raise money?
Appetise's most recent round on record is a Series A, in Feb 2026.
What does Appetise do?
Based in Christchurch, New Zealand, and founded in 2021 by CEO Toby Hilliam and COO Elise Hilliam, Menuaid Limited, doing business as Appetise, operates as a market research and consumer insights firm that provides FMCG brands with an understanding of consumer behavior and motivations, from pre-purchase to post-purchase stages.
Where is Appetise headquartered?
Appetise is headquartered in Christchurch, New Zealand.
Which VCs invest in companies like Appetise?
Among active investors with capital left to deploy, Blackbird, AirTree Ventures, Square Peg and Immutable Ventures back software companies at Appetise's stage. Their profiles are linked below.
VCs backing software startups at Series A
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