Adora Software
Latest round
- Seed
Last raised
- Feb 2026
Total raised
- $7M
Investors
- 5
About Adora Software
Established in 2023, Adora Software Pty Ltd operates out of Melbourne, Australia, focusing on automated journey mapping for product teams. The company was founded by Nathan Scully and Omar Salem (CEO). Adora's primary offering is an automated journey mapping platform designed to enhance the product experience for users across various cohorts, devices, and language settings. The platform leverages artificial intelligence to continuously monitor user interactions, automatically mapping every screen and journey in real-time, thereby eliminating manual documentation. This enables product teams to gain immediate visibility into user behaviors, identify friction points, and streamline the debugging process.com and Notion, providing solutions that cater to product teams aiming for cohesive end-to-end user experiences.Adora's revenue model is primarily subscription-based, targeting businesses that require robust product insights. Clients typically engage with the platform through various pricing tiers, which may include options for individual teams or enterprise-wide access, thereby accommodating different organizational sizes and needs. Transactions occur through direct B2B interactions, with companies subscribing to Adora's suite of services for continuous access to their automated journey mapping and insights. This structure allows clients to benefit from live data visualization and analysis tools, enhancing decision-making processes around product development and user experience optimization. Specific details regarding pricing plans or flagship services are not disclosed, maintaining a focus on the value provided rather than specific financial metrics. The company charges USD 330 per month for its Explorer plan and USD 950 per month for its Business plan. Adora's strategy for future growth involves the development of new features and enhancements to its journey mapping platform, with potential new functionalities aimed for release in early 2027. The company plans to expand into additional markets across Asia and Europe by the end of 2026, with a focus on catering to local enterprises.
Who invested in Adora Software
5 investors across 1 round
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Funding rounds
Seed
Feb 10, 2026
Amount
$7M
Investors
Questions about Adora Software
Who invested in Adora Software?
Adora Software has 5 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Adora Software raised?
Adora Software has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Adora Software last raise money?
Adora Software's most recent round on record is a Seed, in Feb 2026.
What does Adora Software do?
Established in 2023, Adora Software Pty Ltd operates out of Melbourne, Australia, focusing on automated journey mapping for product teams.
Where is Adora Software headquartered?
Adora Software is headquartered in Melbourne, Australia.
Which VCs invest in companies like Adora Software?
Among active investors with capital left to deploy, Blackbird, AirTree Ventures, Square Peg and Immutable Ventures back software companies at Adora Software's stage. Their profiles are linked below.
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