Zemanta
Latest round
- Seed
Last raised
- Nov 2010
Total raised
- $3.9M
Investors
- 3
About Zemanta
Zemanta Inc.Founded in 2007 in New York, US, Zemanta Inc. offers programmatic advertising services to marketers. In July 2017, it was acquired by Outbrain Inc. for undisclosed financial terms. The firm was co-founded by Andraz Tori, who has a background in digital marketing and technology startups.Zemanta provides a suite of programmatic advertising solutions designed to optimize marketing campaigns across various digital channels. Its primary offering is the Zemanta / Outbrain Demand-Side Platform (DSP), which allows advertisers to conduct outcome-based campaigns utilizing advanced targeting and automation features. This platform connects with a broad inventory of digital media, enabling real-time bidding and ad placements customized for specific audience segments.Zemanta primarily generates revenue through its performance-based programmatic advertising services. These services are facilitated through partnerships with advertisers leveraging the platform to manage their digital ad expenditures. The revenue model includes a mix of subscription structures and pay-per-click (PPC) arrangements, providing flexibility to clients based on their advertising requirements.Zemanta's strategy for future growth includes the continued development of its programmatic advertising solutions, aiming to refine its product offerings and introduce new features that enhance user experience.00 mn from its acquisition by Outbrain Inc. to support these initiatives. The recent deal will aid Zemanta in enhancing its technology and capabilities to meet the evolving demands of the digital advertising landscape.
Who invested in Zemanta
3 investors across 3 rounds
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Questions about Zemanta
Who invested in Zemanta?
Zemanta has 3 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Zemanta raised?
Zemanta has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Zemanta last raise money?
Zemanta's most recent round on record is a Seed, in Nov 2010.
What does Zemanta do?
Zemanta is a software company.
Where is Zemanta headquartered?
Zemanta is headquartered in New York, US.
Which VCs invest in companies like Zemanta?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Zemanta's stage. Their profiles are linked below.
VCs backing software startups at Seed
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