Zelto
Latest round
- Series A
Last raised
- Aug 2016
Total raised
- $0.6M
Investors
- 3
About Zelto
Founded in 2013 and headquartered in New Delhi, India, Zelto focuses on optimizing ad revenue for web publishers., Ltd. for USD 70 mn.Zelto specializes in ad revenue optimization solutions aimed at helping content creators maximize their advertising yields. The company’s core offerings include a visual ad manager for the creation of ad units and layouts, a machine learning-based layout optimizer for automated A/B testing, and ad mediation services that optimize revenue through real-time bidding from multiple demand partners. Zelto also addresses revenue loss due to ad blockers by providing compliant advertisements that meet user experience standards. The products are designed to enhance user engagement while increasing click-through rates (CTR) and cost-per-mille (CPM) for over 300 web publishers globally, including sites in North America, Europe, and Asia.40., Zelto plans to expand its product offerings and services into new markets. The acquisition is set to facilitate enhancements in their technology and market reach. Geniee aims to leverage this acquisition to focus on expanding products and services to both new and existing regions, strengthening their presence in the ad optimization space.
Who invested in Zelto
3 investors across 2 rounds
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Questions about Zelto
Who invested in Zelto?
Zelto has 3 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Zelto raised?
Zelto has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Zelto last raise money?
Zelto's most recent round on record is a Series A, in Aug 2016.
What does Zelto do?
Founded in 2013 and headquartered in New Delhi, India, Zelto focuses on optimizing ad revenue for web publishers.
Where is Zelto headquartered?
Zelto is headquartered in New Delhi, India.
Which VCs invest in companies like Zelto?
Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Hui Hua Fund, Yufu Capital and ICBC Capital Management back marketing/advertising companies at Zelto's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series A
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