Yup Indonesia

Founded in 2021, founded by Donny Zhang and Matt Zou, based in Jakarta, Indonesia PT Finture Tech Indonesia, doing business as Yup Indonesia, operates as a challenger bank fintech platform under the brand Yup. Its platform, YUP, caters to working-class users in Indonesia and has established partnerships with over 40 million merchants. With only 2% credit card penetration in Indonesia, YUP is focused on increasing access to credit for the country’s 80 million working-class individuals. YUP has secured Indonesia’s E-Money license and fintech innovation licenses. The platform offers both physical and virtual credit cards and has secured a strategic partnership with Visa. The platform is registered with Indonesia’s Financial Services Authority and integrates with a QR code payment network spanning over 50 million merchants. The business provides pay-later solutions based on the national payment gateway (GPN), which enables customers to make purchases over a maximum of 40 million rupiahs with tenors of 1, 3, and 12 months. In collaboration with the peer-to-peer lending platform Samakita, the business also provides a cash loan product dubbed Dana Instant. The users receive cashback, gift cards, and different incentives in addition to information on each transaction for financial planning. Yup Indonesia generates revenue through interest and fees from credit card usage, merchant partnerships for promotions and cashback programs, and licensing its financial technology to local institutions. Its business model combines fintech innovation with strategic collaborations to scale digital credit services across Southeast Asia.

1. Series C

   Sep 24, 2025

   Amount

   $32M

   Investors

   Locked

2. Series B

   Aug 19, 2024

   Amount

   $30M

   Investors

   Locked