Your Superfoods
Latest round
- Series B
Last raised
- Mar 2020
Total raised
- $15M
Investors
- 5
About Your Superfoods
Founded in 2015, Your Superfoods GmbH is based in Berlin, Germany, and offers organic superfood products that aim to improve health outcomes. The company was acquired in October 2022 by The Healing Company, Inc. for USD 150 mn, enhancing its market reach and operational capabilities.Your Super offers a range of organic superfood mixes tailored to support various health goals and needs, emphasizing the power of plant-based nutrition. Their core product line includes blends designed for digestion, energy, beauty, detoxification, and overall well-being. These mixes contain high amounts of micronutrients, minerals, and vitamins, allowing customers to conveniently incorporate superfoods into their daily routines. The company began its journey in 2014, motivated by a personal health challenge, and has since aimed to improve health outcomes for a diverse clientele, including health-conscious individuals and professionals such as nutritionists and healthcare providers.Your Super generates revenue primarily through direct sales of its superfood mixes on its online platform, employing a subscription model that offers customers discounts on recurring orders. The company encourages bulk purchases, providing a 25% discount for customers who buy three or more mixes, fostering long-term customer loyalty. Key products such as the Your Super Life Bundle and Detox Bundle are priced competitively, catering to a range of consumer needs and budgets. Transactions typically occur through direct-to-consumer sales, allowing for a streamlined purchasing experience.Your Superplans to introduce new products designed for specific dietary needs, with launches targeted for the upcoming year. The company aims to expand its footprint into new markets across Asia and South America by the end of 2023. Funds from the recent acquisition by The Healing Company, Inc. will be utilized to support these product developments and market expansion initiatives, enabling a broader reach in the health food sector.
Who invested in Your Superfoods
5 investors across 4 rounds
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Questions about Your Superfoods
Who invested in Your Superfoods?
Your Superfoods has 5 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Your Superfoods raised?
Your Superfoods has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did Your Superfoods last raise money?
Your Superfoods's most recent round on record is a Series B, in Mar 2020.
What does Your Superfoods do?
Founded in 2015, Your Superfoods GmbH is based in Berlin, Germany, and offers organic superfood products that aim to improve health outcomes.
Where is Your Superfoods headquartered?
Your Superfoods is headquartered in Berlin, Germany.
Which VCs invest in companies like Your Superfoods?
Among active investors with capital left to deploy, Index Ventures, Forbion, European Investment Bank and Generation Investment Management back food companies at Your Superfoods's stage. Their profiles are linked below.
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