Xiaohongshu

Marketing/AdvertisingSeries DShanghai, Chinaxiaohongshu.com

Latest round

Series D

Last raised

Jun 2018

Total raised

$400M

Investors

7

About Xiaohongshu

Established in 2013 and based in Shanghai, China, Xiaohongshu is a marketing company that develops and operates a shopping sharing community e-commerce service platform. It has sub-branch offices in Beijing and Wuhan, and has self-operated bonded warehouses in Shenzhen and Zhengzhou. The company provides social media and lifestyle platform for users. The platform covers many fields such as fashion, beauty, food, and travel. Users can use short video and graphics to form interaction between other users. The platform recommends products for users, support users to buy online, and also provides information on tax rebates and discounts in different countries. Cooperative merchant can enter the platform through promotion cooperation and multichannel network (MCN). The monthly users of Xiaohongshu are about 260 million in June 2024 and 50% of users are born in post-95s. The company also has its own logistics system known as Redelivery, and it was officially launched in May 2017. The company generates revenue by operating and providing the social media and lifestyle platform Xiaohongshu, which cooperates with merchants in various fields to provide products to consumers, and also provides advertising service.

Who invested in Xiaohongshu

7 investors across 5 rounds

See all investors in Xiaohongshu

Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.

Funding rounds

  1. Series D

    Jun 1, 2018

    Amount

    $300M

    Investors

    Locked

  2. Series C

    Aug 30, 2016

    Amount

    $100M

    Investors

    Locked

  3. Series B

    Jun 8, 2015

    Amount

    Undisclosed

    Investors

    Locked

  4. Series A

    Jun 29, 2014

    Amount

    Undisclosed

    Investors

    Locked

  5. Angel

    Oct 1, 2013

    Amount

    Undisclosed

    Investors

    Locked

Questions about Xiaohongshu

Who invested in Xiaohongshu?

Xiaohongshu has 7 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Xiaohongshu raised?

Xiaohongshu has raised 5 venture rounds. Sign up free to see how much each round raised and the total.

When did Xiaohongshu last raise money?

Xiaohongshu's most recent round on record is a Series D, in Jun 2018.

What does Xiaohongshu do?

Established in 2013 and based in Shanghai, China, Xiaohongshu is a marketing company that develops and operates a shopping sharing community e-commerce service platform.

Where is Xiaohongshu headquartered?

Xiaohongshu is headquartered in Shanghai, China.

Which VCs invest in companies like Xiaohongshu?

Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Hui Hua Fund, Yufu Capital and ICBC Capital Management back marketing/advertising companies at Xiaohongshu's stage. Their profiles are linked below.

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