WordStream
Latest round
- Series C
Last raised
- Jul 2014
Total raised
- $25M
Investors
- 3
About WordStream
WordStream, Inc. specializes in providing digital advertising solutions that enhance marketing performance for businesses.WordStream, Inc. was founded in 2007 in Boston, US, and offers online advertising solutions to improve clients' digital marketing performance., Inc. acquired WordStream in May 2018 for USD 130 mn, with an additional USD 20 mn contingent on achieving revenue targets.WordStream primarily offers a suite of online advertising solutions designed to enhance digital marketing performance for businesses of varying sizes. Their core product offerings include the Google Ads Performance Grader, Facebook Ads Performance Grader, and a Free Keyword Tool, all aimed at optimizing advertising strategies for pay-per-click (PPC) and search engine optimization (SEO). These tools assess clients' current advertising efforts, providing actionable insights that address issues such as wasted ad spend, quality scores, and keyword effectiveness. WordStream serves a diverse clientele, including small to medium-sized businesses, marketing agencies, and multi-location enterprises, helping them effectively reach and convert customers through technology-backed solutions.WordStream generates revenue through a combination of subscription-based services and direct sales of their advertising optimization tools. The company's transaction structure typically involves annual or monthly subscriptions for access to their performance grading tools and marketing solutions, which are tailored for both businesses and marketing agencies. Clients might subscribe to the Google Ads Performance Grader to receive ongoing insights and recommendations for improving their advertising campaigns. Additionally, WordStream provides customized solutions for multi-location businesses, which may involve tailored pricing plans based on the specific needs and scale of the client’s operations., WordStream is expected to leverage its resources to further innovate and expand its product offerings and enhance its market presence. The company's growth strategy includes targeting additional markets, particularly in Europe and Asia, to broaden its reach by the end of 2020. The funds from the acquisition deal will be utilized to enhance product capabilities and expand into these promising regions.
Who invested in WordStream
3 investors across 4 rounds
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Questions about WordStream
Who invested in WordStream?
WordStream has 3 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has WordStream raised?
WordStream has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did WordStream last raise money?
WordStream's most recent round on record is a Series C, in Jul 2014.
What does WordStream do?
WordStream is a software company.
Where is WordStream headquartered?
WordStream is headquartered in Boston, US.
Which VCs invest in companies like WordStream?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at WordStream's stage. Their profiles are linked below.
VCs backing software startups at Series C
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