Winky Lux
Latest round
- Series A
Last raised
- May 2018
Total raised
- $8M
Investors
- 4
About Winky Lux
Winky Lux, founded in 2015 in New York, US, focuses on clean beauty products. The company recently underwent a significant change when CORE Industrial Partners acquired a majority stake in July 2024. The founders include Nathan Newman, while Bashir Qanadilo and Natalie Mackey serve as key executives.Winky Lux specializes in clean beauty products, focusing primarily on skincare and makeup that combine functionality with a playful aesthetic. Their core offerings include pH-changing makeup, which adjusts to an individual's unique skin chemistry, enhancing natural beauty. Winky Lux's product line includes lip balms, lipsticks, mascaras, and skincare essentials, catering to customers who value effectiveness and enjoyment in their beauty routines.Winky Lux generates revenue through direct-to-consumer sales and partnerships with various retailers. Their transaction structure emphasizes individual product sales, particularly flagship items like the Skinny Plump Lipstick and Peeper Correct color corrector, which are significant contributors to revenue. Products can be purchased on their website or through retail partners, ensuring wide market accessibility. The pricing strategies are competitive within the clean beauty sector, appealing to consumers who prioritize quality and sustainability.Following the acquisition by CORE Industrial Partners, Winky Lux aims to enhance its long-term growth strategy by broadening its beauty products resources. The company plans to further develop its product line and accelerate operational expertise in the consumer market.
Who invested in Winky Lux
4 investors across 2 rounds
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Questions about Winky Lux
Who invested in Winky Lux?
Winky Lux has 4 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Winky Lux raised?
Winky Lux has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did Winky Lux last raise money?
Winky Lux's most recent round on record is a Series A, in May 2018.
What does Winky Lux do?
Winky Lux, founded in 2015 in New York, US, focuses on clean beauty products.
Where is Winky Lux headquartered?
Winky Lux is headquartered in New York, US.
Which VCs invest in companies like Winky Lux?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Winky Lux's stage. Their profiles are linked below.
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