Whoop
Latest round
- Series G
Last raised
- Mar 2026
Total raised
- $955M
Investors
- 35
About Whoop
Based in Massachusetts, US, and founded in 2012 by CEO and co-founder, Aurelian Nicolae and Will Ahmed., operates as an electronics company that develops and provides wearable fitness tracking devices for athletes. The company's development team provides an AI (artificial intelligence)-based wearable fitness tracking device that utilizes machine learning for real-time monitoring and understanding of the physiological statistics of the user such as heart rate, sleep patterns, and workout performance by wearing the device on the arm, wrist, and bicep. Whoop, Inc.The company generates revenue by offering a subscription-based fitness tracking device with a starting monthly fee of USD 30 to monitor personal health and fitness. Whoop, Inc. also offers 6, 12, or 18-month membership plans. In March 2026, Whoop, Inc.
Who invested in Whoop
35 investors across 8 rounds
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Funding rounds
Series G
Mar 31, 2026
Amount
$575M
Investors
Series F
Aug 19, 2021
Amount
$200M
Investors
Series E
Oct 27, 2020
Amount
$99M
Investors
Series D
Oct 28, 2019
Amount
$34M
Investors
Series C
Feb 21, 2018
Amount
$24M
Investors
Series B
Sep 9, 2015
Amount
$13M
Investors
Series A
Jun 5, 2014
Amount
$6M
Investors
Seed
Jul 18, 2013
Amount
$3.4M
Investors
Questions about Whoop
Who invested in Whoop?
Whoop has 35 investors on record across 8 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Whoop raised?
Whoop has raised 8 venture rounds. Sign up free to see how much each round raised and the total.
When did Whoop last raise money?
Whoop's most recent round on record is a Series G, in Mar 2026.
What does Whoop do?
Based in Massachusetts, US, and founded in 2012 by CEO and co-founder, Aurelian Nicolae and Will Ahmed.
Where is Whoop headquartered?
Whoop is headquartered in Boston, US.
Which VCs invest in companies like Whoop?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Whoop's stage. Their profiles are linked below.
VCs backing consumer products startups at Series G
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