Whistle Labs
Latest round
- Series B
Last raised
- Jun 2015
Total raised
- $23M
Investors
- 8
About Whistle Labs
Whistle Labs, Inc.Founded in 2012 and headquartered in San Francisco, US, Whistle Labs specializes in smart pet technology. The company was acquired by Mars Petcare in March 2016 for USD 117 mn.Whistle specializes in smart technology for pet health and safety, focusing on GPS dog trackers and activity monitors to enhance pet care for dog owners.0, and Switch smart collars, which provide GPS tracking, health monitoring, and activity insights. These devices utilize proprietary AI technology to analyze pet behavior, offering real-time updates on their location and health status through a user-friendly mobile app. The end use cases address pet owners’ concerns about their pets' well-being, including tracking health metrics such as exercise, diet, and behavioral patterns, thereby facilitating timely intervention for potential health issues.Whistle generates revenue primarily through direct-to-consumer sales of its smart devices and accompanying subscription services. Each product, such as the Whistle™ Health device, is offered with a subscription model that provides ongoing access to the Whistle app, which features health monitoring, GPS tracking, and veterinary consultation services. Pricing for these products typically includes a one-time purchase cost for the device, followed by a subscription fee that covers the app's comprehensive functionality.0 model.After being acquired by Mars Petcare in March 2016 for USD 117 mn, Whistle Labs is focused on expanding its product lineup and market reach. The company is currently designing new smart devices to enhance pet health monitoring, with plans to launch these products in the upcoming years. Furthermore, Whistle aims to penetrate additional international markets beyond the United States and Canada, targeting expansion into Europe and Asia by 2025.
Who invested in Whistle Labs
8 investors across 3 rounds
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Questions about Whistle Labs
Who invested in Whistle Labs?
Whistle Labs has 8 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Whistle Labs raised?
Whistle Labs has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Whistle Labs last raise money?
Whistle Labs's most recent round on record is a Series B, in Jun 2015.
What does Whistle Labs do?
Whistle Labs is a consumer products company.
Where is Whistle Labs headquartered?
Whistle Labs is headquartered in San Francisco, US.
Which VCs invest in companies like Whistle Labs?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Whistle Labs's stage. Their profiles are linked below.
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