Whatnot
Latest round
- Series G
Last raised
- Aug 2026
Total raised
- $1.5B
Investors
- 25
About Whatnot
Whatnot, Inc. is a live shopping marketplace based in the US, specializing in collectibles and vintage items. The platform allows users to engage in real-time auctions, enhancing the buyer-seller interaction and experience. Founded in 2019, Whatnot, Inc. operates as a live shopping marketplace where users can buy and sell various unique products. The company is headquartered in the United States. Co-founded by Grant LaFontaine and Logan Head. In August 2026, Whatnot, Inc. Whatnot operates as a live shopping marketplace designed for buyers and sellers of collectibles, vintage items, and unique merchandise. Users participate in real-time auctions, where sellers showcase their products while buyers engage through bidding, enhancing user interaction and satisfaction. The company's platform primarily attracts collectors, hobbyists, and casual shoppers in the United States while expanding its reach internationally. Whatnot generates revenue through transaction fees applied to sales made on its platform. When an item is sold at auction, the company retains a percentage of the final sale price as commission, incentivizing sellers to use the platform without upfront costs. Additionally, Whatnot collaborates with various brands and retailers to diversify its product offerings, providing sellers with a broad audience. Pricing plans may vary based on seller engagement and product types, including services that highlight trending items.
Who invested in Whatnot
25 investors across 8 rounds
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Funding rounds
Series G
Aug 5, 2026
Amount
$547M
Investors
Series F
Oct 15, 2025
Amount
$225M
Investors
Series E
Dec 24, 2024
Amount
$262M
Investors
Series D
Jul 8, 2022
Amount
$260M
Investors
Series C
Aug 31, 2021
Amount
$141M
Investors
Series B
May 10, 2021
Amount
$47M
Investors
Series A
Jan 28, 2021
Amount
$26M
Investors
Seed
Dec 17, 2020
Amount
$4M
Investors
Questions about Whatnot
Who invested in Whatnot?
Whatnot has 25 investors on record across 8 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Whatnot raised?
Whatnot has raised 8 venture rounds. Sign up free to see how much each round raised and the total.
When did Whatnot last raise money?
Whatnot's most recent round on record is a Series G, in Aug 2026.
What does Whatnot do?
Whatnot is a internet company.
Where is Whatnot headquartered?
Whatnot is headquartered in San Francisco, US.
Which VCs invest in companies like Whatnot?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at Whatnot's stage. Their profiles are linked below.
VCs backing internet startups at Series G
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