Wetpaint
Latest round
- Series C
Last raised
- May 2008
Total raised
- $40M
Investors
- 4
About Wetpaint
Wetpaint, founded in 2005 in Seattle, US, is a digital media company that specializes in entertainment content. In December 2013, Wetpaint was acquired by Viggle, Inc.00 mn. The founder, Brandon Welch, has a notable history in digital media, although there is limited information available on other companies he may have founded.Wetpaint primarily delivers a digital platform that curates and disseminates entertainment gossip and insights, particularly focused on Hollywood and the television industry. Their core offering includes a comprehensive collection of articles, exclusive insights, and behind-the-scenes revelations from various entertainment sectors, such as television series and music. By engaging users with compelling narratives and in-depth analysis, Wetpaint aims to enhance the viewing experience of its audience, who are primarily entertainment enthusiasts and fans seeking the latest gossip and trends.Wetpaint's revenue model is structured around affiliate marketing partnerships and advertising. The company earns commissions through recommendations of products and services featured on its platform, which are promoted via hyperlinks embedded in its content. This transaction framework supports a direct-to-consumer approach, wherein users engage with the site for entertainment news and are subsequently directed to partner products and services. Wetpaint may also generate additional revenue through potential sponsored content and advertising placements, ensuring a diverse income stream.In December 2013, Wetpaint was acquired by Viggle, Inc.00 mn, which will likely provide the resources for further development and market expansion. Wetpaint intends to enhance its platform with new features and products tailored for audiences seeking deeper engagement with entertainment content. The company is exploring opportunities to expand its reach into additional markets, particularly in Europe and Asia, by the end of 2014, leveraging its existing content to attract a broader audience base.
Who invested in Wetpaint
4 investors across 3 rounds
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Questions about Wetpaint
Who invested in Wetpaint?
Wetpaint has 4 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Wetpaint raised?
Wetpaint has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Wetpaint last raise money?
Wetpaint's most recent round on record is a Series C, in May 2008.
What does Wetpaint do?
Wetpaint, founded in 2005 in Seattle, US, is a digital media company that specializes in entertainment content.
Where is Wetpaint headquartered?
Wetpaint is headquartered in Seattle, US.
Which VCs invest in companies like Wetpaint?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at Wetpaint's stage. Their profiles are linked below.
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