Webtrekk
Latest round
- Series C
Last raised
- Jun 2014
Total raised
- $34M
Investors
- 1
About Webtrekk
Founded in 2004 in Berlin, Germany, Webtrekk GmbH specializes in analytics and marketing technology solutions. The company underwent a significant transition when it became a subsidiary of Mapp Digital US, LLC after being acquired in June 2019.Webtrekk, now fully integrated with Mapp, specializes in providing comprehensive analytics and marketing solutions designed to enhance customer engagement and drive business growth. The company’s core offerings include advanced audience intelligence, conversion optimization tools, and personalized marketing automation systems. These products enable businesses to analyze customer behavior, optimize their marketing strategies, and deliver personalized content across various digital channels. Webtrekk primarily serves a diverse client base that includes e-commerce retailers, digital marketing agencies, and large corporations looking to improve their digital marketing effectiveness.10. The company utilizes a subscription-based model, offering clients access to its suite of analytics and marketing tools through annual contracts.Webtrekk plans to enhance its product offerings by developing new analytics and marketing tools, with future releases aimed at improving user experience and functionality. The company is targeting expansion into additional European markets and North America by leveraging its recent acquisition's resources and expertise.
Who invested in Webtrekk
1 investor across 1 round
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Funding rounds
Series C
Jun 10, 2014
Amount
$34M
Investors
Questions about Webtrekk
Who invested in Webtrekk?
Webtrekk has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Webtrekk raised?
Webtrekk has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Webtrekk last raise money?
Webtrekk's most recent round on record is a Series C, in Jun 2014.
What does Webtrekk do?
Founded in 2004 in Berlin, Germany, Webtrekk GmbH specializes in analytics and marketing technology solutions.
Where is Webtrekk headquartered?
Webtrekk is headquartered in Berlin, Germany.
Which VCs invest in companies like Webtrekk?
Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Marktlink Capital back software companies at Webtrekk's stage. Their profiles are linked below.
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