wappier

Founded in 2015 by Alex Moukas and Demetri Tsirlis, wappier is based in New York, US. The company focuses on providing advanced pricing optimization solutions to mobile and telecom industries.wappier offers advanced AI-powered revenue optimization solutions specifically designed for mobile games, applications, and wireless carriers. Their core product offerings include Global Pricing, Promotional Pricing, the Next Best Action, and Loyalty Programs. Global Pricing allows companies to optimize in-app purchase prices tailored to individual countries, thereby increasing conversions and revenue streams. Promotional Pricing employs machine learning algorithms to assess customer price sensitivity and timing, optimizing special offer prices on a per-user basis. The Next Best Action feature personalizes marketing efforts, targeting customers with the most relevant offers and promotional creatives to drive engagement.wappier's revenue model is centered around partnerships with clients who utilize their suite of optimization products to enhance customer engagement and monetization. The company generates revenue through direct B2B transactions where clients integrate wappier's solutions into their platforms. For instance, clients may engage in subscription agreements for ongoing access to wappier's technology, including machine learning algorithms that optimize pricing and user engagement strategies. The business structure involves service agreements where clients pay fees based on the volume of transactions processed or the level of service utilized. Additionally, wappier is targeting expansion into new geographic regions, focusing on markets in Asia and Europe by 2023 to broaden its client base and increase revenue streams.

1. Seed

   Nov 13, 2019

   Amount

   $4M

   Investors

   Locked