Vizu
Latest round
- Series A
Last raised
- Apr 2008
Total raised
- $7.4M
Investors
- 5
About Vizu
Founded in 2005 and headquartered in San Francisco, US, Vizu delivers innovative brand measurement solutions. The company was acquired by The Nielsen Company in July 2012, which is part of a portfolio including AlpInvest Partners, Blackstone Group, and others. Neel Gupta, the founder, has a history of entrepreneurial ventures, although specific details of previous companies are not disclosed.Vizu provides advanced analytics for brand measurement, designed to enhance understanding of consumer engagement across various platforms. Through its flagship product, Vizu ONE, businesses can gain insights into consumer interactions with media, including television, digital, and audio.Vizu operates on a subscription-based revenue model, with clients engaging for access to comprehensive data analytics and measurement tools. This structure allows for ongoing insights and reporting, critical for informing advertising strategies.Following its acquisition by Nielsen in July 2012, Vizu plans to leverage ongoing advancements in data analytics to introduce new products designed for enhanced audience measurement and engagement.
Who invested in Vizu
5 investors across 3 rounds
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Questions about Vizu
Who invested in Vizu?
Vizu has 5 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Vizu raised?
Vizu has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Vizu last raise money?
Vizu's most recent round on record is a Series A, in Apr 2008.
What does Vizu do?
Founded in 2005 and headquartered in San Francisco, US, Vizu delivers innovative brand measurement solutions.
Where is Vizu headquartered?
Vizu is headquartered in San Francisco, US.
Which VCs invest in companies like Vizu?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Vizu's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series A
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