Visible Measures
Latest round
- Series E
Last raised
- Aug 2012
Total raised
- $71M
Investors
- 6
About Visible Measures
Visible Measures Corp.Founded in 2005 and headquartered in Boston, US, Visible Measures Corp. is focused on providing advertising measurement and analytics. The company underwent a significant transition when it was acquired by AcuityAds Inc. for USD 10 mn on March 9, 2017.Visible Measures offers illumin, an omnichannel advertising platform designed to optimize marketing campaigns across various digital channels. Key features include Pathlight, which delivers real-time data on campaign performance, and the Canvas tool, allowing marketers to create tailored advertising strategies. The platform also integrates with email marketing systems, enhancing audience targeting.The revenue model for Visible Measures is predominantly subscription-based, providing clients with tools for integrated marketing campaign management. Clients engage with the platform through a tiered pricing structure, granting access to advanced data analytics and campaign management features.Following its acquisition by AcuityAds Inc. in March 2017 for USD 10 mn, Visible Measures plans to leverage its resources to enhance its product offerings and expand into new markets. Although specific upcoming product launches have not been detailed, the focus will likely be on advancing their existing platform capabilities. Additionally, the company aims to penetrate further into international markets, with specific strategies expected to unfold in the near future.
Who invested in Visible Measures
6 investors across 7 rounds
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Funding rounds
Series E
Aug 14, 2012
Amount
$22M
Investors
Series D
Sep 22, 2011
Amount
$13M
Investors
Series D
Apr 13, 2011
Amount
$7.7M
Investors
Series C
Oct 6, 2009
Amount
Undisclosed
Investors
Series C
Mar 26, 2009
Amount
$10M
Investors
Series B
Jan 28, 2008
Amount
$14M
Investors
Series A
Feb 15, 2007
Amount
$5M
Investors
Questions about Visible Measures
Who invested in Visible Measures?
Visible Measures has 6 investors on record across 7 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Visible Measures raised?
Visible Measures has raised 7 venture rounds. Sign up free to see how much each round raised and the total.
When did Visible Measures last raise money?
Visible Measures's most recent round on record is a Series E, in Aug 2012.
What does Visible Measures do?
Visible Measures is a software company.
Where is Visible Measures headquartered?
Visible Measures is headquartered in Boston, US.
Which VCs invest in companies like Visible Measures?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Visible Measures's stage. Their profiles are linked below.
VCs backing software startups at Series E
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