Violet Grey
Latest round
- Series A
Last raised
- Feb 2014
Total raised
- $7.3M
Investors
- 6
About Violet Grey
Founded in 2012 in Los Angeles, US, Violet Grey operates as a premium beauty retailer, offering a curated selection of high-end beauty products. The company was co-founded by Cassandra Grey, Olivia Poli, and Tiffany Bensley. Currently, Ashley Lau and Olivia Poli hold CEO positions.Violet Grey specializes in high-end beauty products and curated skincare lines, offering a selection that includes makeup, skincare, hair care, and fragrance. The company’s core product offerings encompass a variety of renowned brands and exclusive items such as Angela Caglia’s Cell Forté Serum and Augustinus Bader’s skincare line. These products are designed to address diverse beauty concerns, from anti-aging and hydration to cleansing and enhancing skin vitality. Violet Grey serves a clientele that includes makeup artists, estheticians, and beauty enthusiasts, primarily targeting the luxury beauty market.The revenue structure of Violet Grey is primarily driven by direct-to-consumer transactions, with customers purchasing through the company's online platform. This business model allows for a streamlined purchasing process where consumers can access exclusive products from various high-end brands. Flagship offerings, such as the MBR Liquid Surgery Serum and the Dr. Diamond's Metacine line, are positioned at premium price points, reflecting the luxury nature of the brand. The company may also engage in brand partnerships and exclusive product launches, enhancing its revenue potential by tapping into niche markets within the beauty industry.Violet Grey plans to expand its product line with new launches aimed at enhancing its portfolio of exclusive beauty items. The company is also focusing on entering new markets, particularly in Europe and Asia, by the end of 2024.75 mn will be utilized to support these initiatives and to enhance marketing efforts related to the upcoming product launches.
Who invested in Violet Grey
6 investors across 1 round
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Funding rounds
Series A
Feb 25, 2014
Amount
$7.3M
Investors
Questions about Violet Grey
Who invested in Violet Grey?
Violet Grey has 6 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Violet Grey raised?
Violet Grey has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Violet Grey last raise money?
Violet Grey's most recent round on record is a Series A, in Feb 2014.
What does Violet Grey do?
Founded in 2012 in Los Angeles, US, Violet Grey operates as a premium beauty retailer, offering a curated selection of high-end beauty products.
Where is Violet Grey headquartered?
Violet Grey is headquartered in Los Angeles, US.
Which VCs invest in companies like Violet Grey?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back travel & leisure companies at Violet Grey's stage. Their profiles are linked below.
VCs backing travel & leisure startups at Series A
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