VIDA & Co.

VIDA & Co.Founded in 2014 and headquartered in San Francisco, US, VIDA & Co. focuses on providing personal protective equipment. The company was established by Rafaela Bolanos, Rafaela Mosen, and Umaimah Mendhro.VIDA specializes in high-quality protective masks, including KN95, KF94, and reusable cotton masks, designed to provide effective filtration and comfort for users in various settings. Their product line features eco-friendly options, emphasizing recyclability and biodegradability, which cater to environmentally conscious consumers. The masks are engineered to offer superior protection while ensuring comfort during extended wear, addressing issues such as fogging for glasses wearers and discomfort around the ears. VIDA’s customer base includes individuals seeking personal protective equipment, as well as families looking for safe options for children.VIDA generates revenue through direct-to-consumer sales, leveraging an e-commerce model that allows customers to purchase masks and related products online. The company also offers subscription services, providing consumers with the convenience of regular deliveries of their preferred masks, enhancing customer retention and loyalty. Pricing structures for their masks include distinct options, with flagship products such as the KN95 and 3D KN95 masks available at set retail prices. In addition to individual sales, VIDA provides bulk purchase options for organizations or groups, enabling businesses to equip their employees with necessary protective gear.In August 2018, VIDA & Co. The company is focused on expanding its product offerings and may introduce additional mask designs targeting specific consumer needs. VIDA also plans to explore new market opportunities in regions outside North America, although specific regions and timelines have not been disclosed yet.

1. Seed

   Nov 12, 2014

   Amount

   $1.3M

   Investors

   Locked