Vibenomics

Marketing/AdvertisingSeries BFishers, USvibenomics.com

Latest round

Series B

Last raised

May 2022

Total raised

$33M

Investors

6

About Vibenomics

Vibenomics Inc.Founded in 2017 in Fishers, US, Vibenomics Inc. operates as an independent entity without known subsidiaries. The company was co-founded by Adam Ritz and Brent Oakley, who serves as CEO.Vibenomics is a leading provider of in-store digital advertising solutions, primarily focusing on audio advertising within retail environments. Their core offerings encompass targeted advertising and strategic messaging that enhance brand visibility and engage consumers at the point of purchase. Vibenomics' services include no-cost content creation, consulting, and comprehensive creative services aimed at developing impactful audio campaigns tailored to specific consumer demographics.Vibenomics generates revenue through a structured business model that incorporates partnerships with retailers and direct engagements with brands. The company offers a range of pricing plans based on the scope and scale of advertising campaigns, which includes subscription-based services for sustained advertising strategies and one-time project fees for specific campaigns. Clients collaborate with Vibenomics to develop tailored audio advertisements that align with their brand goals, utilizing the company's expertise in contextual messaging and audience targeting.In March 2023, Vibenomics was acquired by Mood Media Corporation, a move aimed at strengthening Mood Media's ability to deliver effective programmatic advertising that enhances consumer engagement and provides critical analytical insights. Following this acquisition, Vibenomics plans to leverage the support from Mood Media to expand its product offerings and enhance its advertising solutions. The strategy includes targeting new market segments and geographical regions, with a focus on improving service delivery across North America and potentially entering new retail sectors by 2024.

Who invested in Vibenomics

6 investors across 5 rounds

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Funding rounds

  1. Series B

    May 31, 2022

    Amount

    $12M

    Investors

    Locked

  2. Series A

    Oct 28, 2020

    Amount

    $6.5M

    Investors

    Locked

  3. Series A

    Apr 21, 2020

    Amount

    $6M

    Investors

    Locked

  4. Seed

    Nov 25, 2019

    Amount

    $5M

    Investors

    Locked

  5. Seed

    Jun 21, 2017

    Amount

    $3.5M

    Investors

    Locked

Questions about Vibenomics

Who invested in Vibenomics?

Vibenomics has 6 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Vibenomics raised?

Vibenomics has raised 5 venture rounds. Sign up free to see how much each round raised and the total.

When did Vibenomics last raise money?

Vibenomics's most recent round on record is a Series B, in May 2022.

What does Vibenomics do?

Vibenomics is a marketing/advertising company.

Where is Vibenomics headquartered?

Vibenomics is headquartered in Fishers, US.

Which VCs invest in companies like Vibenomics?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Vibenomics's stage. Their profiles are linked below.

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