Viant Technology
Latest round
- Series C
Last raised
- Mar 2008
Total raised
- $68M
Investors
- 3
About Viant Technology
Viant Technology LLC, founded in 1999, operates in the digital advertising technology sector, offering a Demand Side Platform (DSP) that helps advertisers engage effectively with their target audiences. The company is headquartered in Irvine, US. Co-founders Mike Frazier and Tim Vanderhook have been instrumental in its development. In February 2016, Viant was acquired by Time Inc. from Francisco Partners, Shepherd Ventures, and Enterprise Partners Venture Capital for undisclosed financial terms.Viant Technology LLC specializes in digital advertising technology, primarily through its Demand Side Platform (DSP), which leverages a people-based approach to enable advertisers to effectively engage with audiences across various digital channels. Core products include advanced audience targeting capabilities, campaign management tools, and integrated data analytics designed to optimize the advertising process. Viant's DSP is supported by its proprietary Household ID™ technology, enhancing audience identification and targeting without reliance on third-party cookies.Viant Technology LLC generates revenue primarily through subscriptions and partnerships within its software-as-a-service (SaaS) model. Clients access its DSP under various pricing structures that may include tiered subscription plans based on usage levels or volume of transactions. Advertisers leverage Viant’s platform to execute omnichannel marketing campaigns, onboarding customer lists and creating targeted segments for more effective ad placements.Viant Technology LLC aims to enhance its product offerings with upcoming innovations in digital advertising technology, although specific release dates are not disclosed. The company plans to expand its market presence, particularly targeting new geographic regions, with details on specific markets yet to be announced.53 mn, is anticipated to support these initiatives, positioning the company for future growth following its acquisition by Time Inc. in February 2016.
Who invested in Viant Technology
3 investors across 3 rounds
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Questions about Viant Technology
Who invested in Viant Technology?
Viant Technology has 3 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Viant Technology raised?
Viant Technology has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Viant Technology last raise money?
Viant Technology's most recent round on record is a Series C, in Mar 2008.
What does Viant Technology do?
Viant Technology LLC, founded in 1999, operates in the digital advertising technology sector, offering a Demand Side Platform (DSP) that helps advertisers engage effectively with their target audiences.
Where is Viant Technology headquartered?
Viant Technology is headquartered in Irvine, US.
Which VCs invest in companies like Viant Technology?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Viant Technology's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series C
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