Underneat Clothing Private
Latest round
- Seed
Last raised
- Apr 2025
Total raised
- $0.9M
Investors
- 1
About Underneat Clothing Private
Underneat Clothing Private Limited is an innovative company specializing in shapewear solutions that blend comfort and style, enhancing the wearer's silhouette with high-quality products. Underneat Clothing Private Limited, founded in 2024 in Gurugram, India, focuses on crafting shapewear products to improve body confidence. The company was established by a group of entrepreneurs passionate about fashion, and there are no known pivots or subsidiaries. UNDERNEAT specializes in innovative shapewear solutions, prominently featuring products such as the Wireless Shaping Bra, Scoop Bralette, and Strapless Butt Lifting Shapewear. These offerings are designed to enhance the wearer's silhouette by providing comfortable support and shaping without compromising on style. The primary end use cases addressed by these products include improving body confidence, offering discreet support under various outfits, and catering to the needs of individuals seeking both functionality and fashion. The company has positioned itself to serve a diverse clientele, including fashion-conscious individuals and those looking for everyday comfort and support. Geographically, UNDERNEAT distributes its products across major markets in North America, Europe, and select regions in Asia, ensuring accessibility to a wide range of consumers seeking high-quality shapewear. The revenue model of UNDERNEAT is structured around direct-to-consumer sales through its online platform, where customers can purchase items individually or as part of curated collections. The company emphasizes a straightforward pricing strategy, which allows consumers to easily navigate their options without complicated subscription models or membership fees. Transactions typically involve customers selecting desired shapewear products and proceeding to checkout, where payment is processed securely. Flagship products, including the Wireless Shaping Bra and Strapless Butt Lifting Shapewear, represent key revenue drivers, catering to a market that values both effectiveness and aesthetic appeal. The company fosters a direct relationship with its clientele, enhancing customer loyalty and encouraging repeat purchases through effective marketing strategies and product quality. Future strategies include launching new products designed to further enhance shaping and support, although specific details and release dates have yet to be announced. Additionally, UNDERNEAT is exploring plans to expand into new markets, specifically targeting regions in Asia and Europe by 2026.
Who invested in Underneat Clothing Private
1 investor across 1 round
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Funding rounds
Seed
Apr 1, 2025
Amount
$0.9M
Investors
Questions about Underneat Clothing Private
Who invested in Underneat Clothing Private?
Underneat Clothing Private has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Underneat Clothing Private raised?
Underneat Clothing Private has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Underneat Clothing Private last raise money?
Underneat Clothing Private's most recent round on record is a Seed, in Apr 2025.
What does Underneat Clothing Private do?
Underneat Clothing Private Limited is an innovative company specializing in shapewear solutions that blend comfort and style, enhancing the wearer's silhouette with high-quality products.
Where is Underneat Clothing Private headquartered?
Underneat Clothing Private is headquartered in Gurugram, India.
Which VCs invest in companies like Underneat Clothing Private?
Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Peak XV Partners, MPCi and Luminous Ventures back consumer products companies at Underneat Clothing Private's stage. Their profiles are linked below.
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