Truth & Hair

a. Truth & Hair is an Indian company specializing in haircare products that cater to diverse hair textures. Their offerings include shampoos, conditioners, and treatments, formulated without harmful ingredients, ensuring scalp-safety and effectiveness. Truth & Hair, based in Gurugram, India, was founded in 2024. The company was co-founded by Saumya Alagh (CEO) and Shailesh Singh. The company focuses on haircare solutions, offering a range of products designed for various hair textures. Truth & Hair offers a comprehensive range of haircare products specifically designed to cater to various hair textures, including straight, wavy, and curly hair. Their core offerings include shampoos, conditioners, styling products, and hair treatments that are formulated without harmful ingredients such as silicones, sulfates, and parabens, ensuring they are scalp-safe and suitable for everyday use. The products are developed based on trichology principles, addressing unique hair and scalp needs with a focus on simplicity and efficacy. Truth & Hair's primary clientele includes individuals seeking specialized haircare solutions, particularly those with specific concerns such as frizz control, hydration, and grey hair coverage. The brand operates primarily within the Indian market and is expanding its reach to international customers, emphasizing its commitment to cruelty-free practices and clean ingredient formulations. Truth & Hair generates revenue through direct-to-consumer sales of its haircare products, which are available via its online platform. The company employs a transactional structure that includes one-time purchases and possibly subscription models for regular customers seeking consistent replenishment of their favorite products. Pricing for individual items is strategically set to offer value while reflecting the quality of the formulations, ensuring accessibility for a diverse consumer base. Key products, such as their flagship 3-in-1 Curly Hair Styler and Root Touchup Hair Mascara, are positioned as essential items for customers looking for effective and convenient hair solutions. The company emphasizes customer satisfaction through innovative product offerings, which aim to enhance the customer's haircare experience while driving repeat purchases.

1. Seed

   Jul 30, 2026

   Amount

   $0.6M

   Investors

   Locked