True[X]
Latest round
- Series D
Last raised
- May 2014
Total raised
- $50M
Investors
- 5
About True[X]
True[X], founded in 2007 and headquartered in West Hollywood, US, operates as an advertising technology firm that provides innovative ad solutions. The company was acquired by Twenty-First Century Fox, Inc. in February 2015 for USD 200 mn after a successful TRADE SALE in December 2014.True[X] offers a comprehensive suite of advertising solutions designed to enhance media outcomes for agencies and brands. Central to their offerings is a robust omnichannel demand-side platform (DSP) that facilitates targeted and retargeted advertising across various media channels, including video, CTV (Connected TV), out-of-home (OOH), display, and mobile. Their proprietary ad products, such as TrueX, NeXt, and MediaMath, focus on delivering guaranteed opt-in engagement and identity-driven performance for clients, enabling them to effectively reach and engage consumers. The company's solutions leverage data-fueled audience insights and location intelligence to optimize campaigns, ensuring that brands can connect with consumers in meaningful ways. True[X] primarily serves a diverse client base, including top advertising agencies, consumer brands, and businesses looking to enhance their marketing strategies.True[X]'s revenue model is structured around a combination of managed service offerings and self-serve solutions, enabling flexibility for different client needs. The company generates revenue through programmatic advertising campaigns, where clients can access its DSP to manage their advertisements directly, often involving a performance-driven pricing structure. Clients typically enter into partnerships or subscription agreements to utilize True[X]'s products, such as MediaMath and TrueX, which allow for scalable advertising solutions tailored to specific objectives. Transactions between True[X] and its clients encompass a range of pricing plans, each designed to suit varying advertising budgets and objectives.True[X] aims to enhance its product offerings with new features designed for deeper audience insights, targeting a release in Q4 2024. The company plans to expand its reach into the Asia-Pacific market, specifically targeting Australia and New Zealand by mid-2025. The recent TRADE SALE by Twenty-First Century Fox for USD 200 mn will be utilized to support these initiatives, ensuring a strong investment in product development and market entry strategies.
Who invested in True[X]
5 investors across 5 rounds
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Questions about True[X]
Who invested in True[X]?
True[X] has 5 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has True[X] raised?
True[X] has raised 5 venture rounds. Sign up free to see how much each round raised and the total.
When did True[X] last raise money?
True[X]'s most recent round on record is a Series D, in May 2014.
What does True[X] do?
True[X], founded in 2007 and headquartered in West Hollywood, US, operates as an advertising technology firm that provides innovative ad solutions.
Where is True[X] headquartered?
True[X] is headquartered in West Hollywood, US.
Which VCs invest in companies like True[X]?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at True[X]'s stage. Their profiles are linked below.
VCs backing internet startups at Series D
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