True Markets

Financial ServicesSeries ANew York, UStruex.co

Latest round

Series A

Last raised

May 2025

Total raised

$20M

Investors

9

About True Markets

Founded in 2024 and based in New York, US, True Markets Limited is a cryptocurrency platform that is focused on enhancing consumer engagement through retail products and services. Based in the US, TrueX offers seamless shopping experiences for users. TrueX specializes in a range of retail products and programs designed to enhance consumer engagement and streamline purchasing processes. Their core offerings include a highly interactive mobile application, the True App, which facilitates seamless transactions and provides users with personalized shopping experiences. The application aims to bridge the gap between online and in-store shopping, allowing end users, primarily retail consumers, to access exclusive deals and promotions directly from their devices. TrueX’s products cater to a clientele, including retailers and brands across North America and Europe, addressing the need for an integrated shopping experience that keeps pace with evolving consumer preferences. TrueX’s revenue generation model is primarily based on the transactions facilitated through its services, including subscriptions and partnerships with retail partners. The company engages in B2B relationships with retailers, enabling them to leverage the True App to enhance customer loyalty and drive sales. Revenue is generated through various channels, including direct-to-consumer sales and partnerships that offer retailers tailored promotional packages. While specific pricing plans for the services were not disclosed, the structure typically involves fees associated with app usage, promotional placements, and subscription options for retail partners, ensuring a sustainable revenue stream that aligns with customer acquisition and retention strategies.

Who invested in True Markets

9 investors across 2 rounds

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Funding rounds

  1. Series A

    May 20, 2025

    Amount

    $11M

    Investors

    Locked

  2. Seed

    Sep 18, 2024

    Amount

    $9M

    Investors

    Locked

Questions about True Markets

Who invested in True Markets?

True Markets has 9 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has True Markets raised?

True Markets has raised 2 venture rounds. Sign up free to see how much each round raised and the total.

When did True Markets last raise money?

True Markets's most recent round on record is a Series A, in May 2025.

What does True Markets do?

Founded in 2024 and based in New York, US, True Markets Limited is a cryptocurrency platform that is focused on enhancing consumer engagement through retail products and services.

Where is True Markets headquartered?

True Markets is headquartered in New York, US.

Which VCs invest in companies like True Markets?

Among active investors with capital left to deploy, Radical Ventures, Ribbit Capital, TrueBridge Capital Partners and Tribe Capital back financial services companies at True Markets's stage. Their profiles are linked below.

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