True Botanicals
Latest round
- Series B
Last raised
- Mar 2023
Total raised
- $4.5M
Investors
- 4
About True Botanicals
True Botanicals LLC is a skincare company specializing in premium, clean formulations.Founded in 2014 and headquartered in Mill Valley, US, True Botanicals LLC focuses on creating high-quality skincare solutions. The company was established by Hillary Peterson and has undergone a shift towards direct-to-consumer sales.True Botanicals specializes in premium skincare products that emphasize clean, clinically proven formulations. The company offers a diverse range of skincare solutions, including cleansers, face oils, serums, moisturizers, and targeted treatments designed to address various skin concerns such as fine lines, wrinkles, dark spots, and blemishes. Their flagship products include the Renew Pure Radiance Oil, Chebula Active Serum, and Phyto-Retinol Advanced Clinical Cream, all formulated with nutrient-rich, bio-active ingredients to enhance skin health and appearance. True Botanicals prioritizes sustainability and safety, with all products certified Vegan, Cruelty-Free, and MADE SAFE®.True Botanicals generates revenue primarily through direct-to-consumer sales via its e-commerce platform, as well as subscriptions for recurring orders of its popular products. The company offers consumers various pricing options, including full-size and travel-size versions of its products, allowing flexibility in purchasing. For instance, the Renew Pure Radiance Oil is available in different sizes with corresponding price points designed to cater to various consumer preferences. Additionally, True Botanicals incentivizes customer loyalty through a rewards program, encouraging repeat purchases and increasing lifetime customer value. The company plans to introduce new products in the near future, although specific details and release dates have not been disclosed. True Botanicals aims to expand its market reach, particularly within North America and select international markets, to tap into a larger consumer base.
Who invested in True Botanicals
4 investors across 2 rounds
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Questions about True Botanicals
Who invested in True Botanicals?
True Botanicals has 4 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has True Botanicals raised?
True Botanicals has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did True Botanicals last raise money?
True Botanicals's most recent round on record is a Series B, in Mar 2023.
What does True Botanicals do?
True Botanicals LLC is a skincare company specializing in premium, clean formulations.
Where is True Botanicals headquartered?
True Botanicals is headquartered in Mill Valley, US.
Which VCs invest in companies like True Botanicals?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at True Botanicals's stage. Their profiles are linked below.
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