Tru
Latest round
- Series A
Last raised
- Feb 2025
Total raised
- $13M
Investors
- 5
About Tru
Tru, Inc.Founded in 2015 in Natick, US, Tru, Inc. develops innovative beverage solutions focused on health benefits. The company is co-founded by Jack McNamara, who has a history in the beverage sector.Tru specializes in a range of functional beverages designed to enhance wellness and hydration. Their core product offerings include sparkling drinks, wellness shots, and drink mixes, all formulated with clean, natural ingredients. Each product is crafted to provide specific health benefits, such as promoting gut health through prebiotics and probiotics, enhancing energy and focus, and facilitating convenient hydration on-the-go. Notable among their innovations is a 5-calorie seltzer infused with real peach juice, aimed at delivering both refreshment and health benefits. Tru's customer base primarily includes health-conscious individuals seeking functional and flavorful drink options.Tru generates revenue through a direct-to-consumer model, primarily leveraging a subscription service that allows customers to customize their delivery schedules. This model includes a promotional offer of 30% off the first order, followed by a consistent 10% discount on subsequent purchases, with free shipping on orders exceeding USD 50. Transactions are facilitated on their online platform, where customers can choose individual products or opt for bundled drink mixes and wellness shots. The revenue structure is enhanced by the introduction of new flavors and limited-time offerings, encouraging repeat purchases and customer loyalty.In February 2025, Tru, Inc. The company aims to launch several new flavors and functional drinks by mid-2025 and is focused on expanding its reach in specific international markets. This strategic initiative will enhance their offerings and cater to a broader consumer base.
Who invested in Tru
5 investors across 6 rounds
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Questions about Tru
Who invested in Tru?
Tru has 5 investors on record across 6 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Tru raised?
Tru has raised 6 venture rounds. Sign up free to see how much each round raised and the total.
When did Tru last raise money?
Tru's most recent round on record is a Series A, in Feb 2025.
What does Tru do?
Tru is a consumer products company.
Where is Tru headquartered?
Tru is headquartered in Natick, US.
Which VCs invest in companies like Tru?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Tru's stage. Their profiles are linked below.
VCs backing consumer products startups at Series A
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