Trovy

, based in the US, provides innovative financial solutions, primarily through its Home Equity Line of Credit (HELOC), designed to facilitate easy access to home equity for American homeowners. Founded in 2024 by co-founder TJ Milani (CEO), Trovy Technologies, Inc. is headquartered in New York, US. The company focuses on offering a modern financial solution through its flagship HELOC product.Trovy specializes in providing a modern financial solution through its flagship product, the Trovy Home Equity Line of Credit (HELOC). This product allows homeowners to access their home equity via a credit card-like mechanism, enabling them to draw funds as needed without upfront draw requirements on loans of USD 100,000 or less. The Trovy HELOC is designed to facilitate various use cases such as debt consolidation, emergency funds, home renovations, and major purchases, offering competitive variable and fixed interest rates. The service is particularly tailored for American homeowners across multiple states, including but not limited to California, Florida, Texas, and New York, ensuring that a broad demographic can benefit from their offerings.Trovy generates revenue primarily through interest on the Home Equity Line of Credit (HELOC) and associated transaction fees. When a customer accesses their HELOC, they incur interest on the drawn amount, which varies based on the selected rate structure. For instance, if a homeowner consolidates high-interest debt using a Trovy HELOC, they would pay interest only on the amount utilized, leading to potentially substantial savings compared to traditional credit options. The company may also earn revenue through cash advance fees, which are capped at a percentage of the amount drawn. Trovy's business model targets both direct-to-consumer transactions and partnerships that streamline access to their HELOC products, thereby enhancing customer acquisition and retention. The absence of upfront lender fees or annual charges further solidifies Trovy’s competitive positioning within the financial services market. Trovy plans to expand its product offerings by designing additional financial solutions aimed at addressing various consumer needs, although specific release dates have not been disclosed. The company is also targeting expansion into new geographic markets, focusing on several key states, to broaden its consumer base.

1. Series A

   Jun 23, 2026

   Amount

   $25M

   Investors

   Locked

2. Seed

   Date not disclosed

   Amount

   Undisclosed

   Investors

   Locked