Latest round

Series C

Last raised

Feb 2015

Total raised

$26M

Investors

5

About Tracx

Tracx is a marketing technology company founded in 2009 and headquartered in Bethesda, US. It focuses on providing solutions for local businesses to collect and analyze customer data.TRACX® provides an experience marketing toolkit designed specifically for local businesses, focusing on enhancing data collection through innovative and user-friendly tools. The core offerings include the generation of forms, surveys, and quizzes utilizing an AI-powered assistant that simplifies the creation process, enabling businesses to engage their customers effectively. The platform emphasizes the importance of conversational forms, boasting an impressive 80% completion rate, which significantly enhances the quality of data collected. TRACX® serves over 2,000 businesses across various industries, including automotive, education, healthcare, hospitality, and retail.TRACX® operates a revenue model that incorporates subscription-based services, aimed at providing scalable solutions for its business clients. Transactions typically occur through direct-to-consumer agreements, where clients subscribe to various pricing tiers that allow access to the suite of tools offered by the platform. The company’s flagship products include its AI-driven forms and surveys, which are pivotal in driving user engagement and data insights. Specific pricing plans are structured to accommodate different business needs, with options for upgrades as clients’ requirements evolve.Tracx plans to enhance its product offerings with new features designed to improve user engagement and data collection efficiency, although specific release dates are not detailed.

Who invested in Tracx

5 investors across 3 rounds

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Funding rounds

  1. Series C

    Feb 1, 2015

    Amount

    $18M

    Investors

    Locked

  2. Series B

    Feb 8, 2013

    Amount

    $3.5M

    Investors

    Locked

  3. Series B

    Feb 16, 2012

    Amount

    $4.4M

    Investors

    Locked

Questions about Tracx

Who invested in Tracx?

Tracx has 5 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Tracx raised?

Tracx has raised 3 venture rounds. Sign up free to see how much each round raised and the total.

When did Tracx last raise money?

Tracx's most recent round on record is a Series C, in Feb 2015.

What does Tracx do?

Tracx is a marketing technology company founded in 2009 and headquartered in Bethesda, US.

Where is Tracx headquartered?

Tracx is headquartered in Bethesda, US.

Which VCs invest in companies like Tracx?

Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Tracx's stage. Their profiles are linked below.

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