Traction
Latest round
- Seed
Last raised
- Aug 2014
Total raised
- $0.1M
Investors
- 1
About Traction
Founded in 2001, Traction operates from San Francisco, US, focusing on strategic marketing consultancy. The company was co-founded by Adam Kleinberg and others, and pivoted into its current model emphasizing a unique zero-waste Liquid Workforce.Traction specializes in providing innovative marketing solutions as a consultancy and agency, focusing on accelerating growth for brands and their in-house teams. Their core offerings include strategic marketing acceleration, consultancy services, and a unique zero-waste Liquid Workforce model, which connects clients directly with top-tier talent, including seasoned marketers and specialists. The company aims to enhance brand strategies by merging creativity, advanced marketing techniques, and artificial intelligence to address the evolving needs of modern marketing. Traction serves a diverse clientele, including well-known brands like GE HealthCare, HelloFresh, and Apple, primarily in the United States and extending its reach to international markets where strategic marketing expertise is sought.Traction’s revenue model primarily revolves around providing tailored marketing consultancy and agency services to its clients. Transactions typically occur on a project basis, where clients engage Traction for specific campaigns or ongoing marketing support. The structure includes both retainer agreements for continuous service and project-based fees for discrete initiatives. This allows clients to access a flexible range of services, from strategy formulation to execution, leveraging Traction's bespoke teams of marketing experts. The company’s approach emphasizes value through direct collaboration, ensuring clients receive insights and resources aligned with their growth objectives.12 mn from August 2014 to enhance product offerings and expand its services. Although specific upcoming products have not been detailed, the company aims to innovate within its consultancy model. Additionally, Traction is targeting expansion into international markets to enhance its global presence. The precise timelines for these initiatives have not been disclosed.
Who invested in Traction
1 investor across 1 round
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Funding rounds
Seed
Aug 20, 2014
Amount
$0.1M
Investors
Questions about Traction
Who invested in Traction?
Traction has 1 investor on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Traction raised?
Traction has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Traction last raise money?
Traction's most recent round on record is a Seed, in Aug 2014.
What does Traction do?
Founded in 2001, Traction operates from San Francisco, US, focusing on strategic marketing consultancy.
Where is Traction headquartered?
Traction is headquartered in San Francisco, US.
Which VCs invest in companies like Traction?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Traction's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Seed
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