TrackR
Latest round
- Series B
Last raised
- Aug 2017
Total raised
- $50M
Investors
- 7
About TrackR
TrackR, Inc.Founded in 2009 by Charles Arnault, Matisse de Rivieres, and Sahaj Miya, TrackR, Inc. operates out of Goleta, US. The company focuses on enhancing tracking capabilities for various personal items.Tracker Mist specializes in advanced tracking solutions designed for a variety of personal items, including keys, wallets, luggage, and pets. Central to the company's offerings is its innovative Tracker Mist device, which operates using Apple's Find My Network. This device is compactly designed from brushed aluminum, approximately the size of three stacked quarters, allowing users to easily attach it to their belongings. Tracker Mist aims to address the common problem of lost items by enabling users to quickly locate them through their iPhone with just a few taps on the Find My app. The product is designed for a broad consumer base, including families, pet owners, and travelers, and is marketed in various regions, notably North America and Europe.Tracker Mist generates revenue primarily through direct-to-consumer sales of its tracking devices, which are structured as one-time purchases without subscription fees. Customers can purchase the Tracker Mist device, which is designed to provide ongoing tracking capabilities for their belongings. The company benefits from retail partnerships that allow for broader distribution in various consumer electronics outlets, enhancing visibility among potential users. The pricing strategy for Tracker Mist’s flagship product aligns with the competitive landscape of personal tracking devices, providing consumers with a straightforward purchasing option. The company aims to introduce new tracking devices and expand its offerings by the end of 2020, targeting additional markets in Europe and Asia for wider distribution. Upcoming products are expected to enhance user experience and integration with existing technology, further solidifying TrackR's presence in the tracker industry.
Who invested in TrackR
7 investors across 2 rounds
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Questions about TrackR
Who invested in TrackR?
TrackR has 7 investors on record across 2 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has TrackR raised?
TrackR has raised 2 venture rounds. Sign up free to see how much each round raised and the total.
When did TrackR last raise money?
TrackR's most recent round on record is a Series B, in Aug 2017.
What does TrackR do?
TrackR is a internet company.
Where is TrackR headquartered?
TrackR is headquartered in Goleta, US.
Which VCs invest in companies like TrackR?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at TrackR's stage. Their profiles are linked below.
VCs backing internet startups at Series B
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