Tonal Systems
Latest round
- Series D
Last raised
- Mar 2021
Total raised
- $370M
Investors
- 12
About Tonal Systems
Based in the US, Tonal Systems, Inc.Tonal Systems, Inc. specializes in providing a digital strength training solution. Founded in 2015 in San Francisco, US, the company has undergone several strategic developments, including the launch of its flagship product, Tonal 2. The founders include Alex Lasarenko, Aly Orady, and Nate Bosshard, with Aly Orady currently serving as CEO.Tonal specializes in providing an innovative at-home strength training system that integrates smart technology with personalized coaching to enhance workout efficiency and effectiveness. Its flagship product, Tonal 2, employs advanced digital weight training technology that automatically adjusts resistance levels based on the user's strength, allowing for incremental increases of as little as one pound. This system aims to solve common barriers to strength training, such as lack of motivation and accessibility, by offering a personal trainer experience on demand, right in the consumer's home. Tonal's customer base primarily includes fitness enthusiasts and individuals seeking to improve their strength training regimes without the need for traditional gym equipment.95 per month, which includes applicable sales tax. The business structure primarily focuses on direct-to-consumer sales of its equipment and associated subscription services, providing users with access to a library of workouts, personalized training guidance, and progress tracking through its smart technology platform. Customers purchase the Tonal 2 unit upfront, forming a significant portion of the initial revenue, followed by recurring subscription payments for ongoing access to training programs and features.Tonal Systems, Inc. The company is developing new features for Tonal 2 and aims to release updates in the upcoming quarters. Furthermore, Tonal intends to extend its reach in international markets, specifically targeting regions in Europe and Asia by the end of 2024.
Who invested in Tonal Systems
12 investors across 3 rounds
See all investors in Tonal Systems
Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.
Questions about Tonal Systems
Who invested in Tonal Systems?
Tonal Systems has 12 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Tonal Systems raised?
Tonal Systems has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did Tonal Systems last raise money?
Tonal Systems's most recent round on record is a Series D, in Mar 2021.
What does Tonal Systems do?
Based in the US, Tonal Systems, Inc.
Where is Tonal Systems headquartered?
Tonal Systems is headquartered in San Francisco, US.
Which VCs invest in companies like Tonal Systems?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Tonal Systems's stage. Their profiles are linked below.
VCs backing consumer products startups at Series D
Raising like Tonal Systems? Find the right VCs.
Capital Atlas matches your startup to active investors by stage, sector and region.