ThisLife

Founded in 2010 in Palo Alto, US, ThisLife specializes in a digital memory platform that enables users to organize and preserve their personal memories.ThisLife offers a suite of digital solutions designed to streamline personal organization and memory preservation. At the core of their offerings is a user-friendly platform that allows individuals and families to store, organize, and share their life stories, photos, and videos in a secure online environment. The service aims to address the challenges of managing and preserving personal memories in a digital age where information can easily become scattered. Targeting a diverse customer base that includes families, educators, and organizations focused on memory preservation, ThisLife serves users across North America and Europe.The revenue model for ThisLife is structured around subscription-based services, where customers pay for access to their digital memory platform. Clients typically engage in annual or monthly subscription plans that grant them varying levels of access to features such as cloud storage, organization tools, and sharing options. For instance, premium plans may offer additional storage capacity and enhanced functionalities, catering to clients with extensive digital collections. The pricing structure is designed to appeal to a wide range of users, from individuals seeking basic memory storage solutions to families desiring comprehensive tools for organizing their histories.ThisLife's acquisition by Shutterfly, Inc in January 2013 marked a significant step in its growth strategy. The company is focused on leveraging new resources to enhance its platform and expand into additional geographic markets, particularly in Europe and Asia by 2025.

1. Seed

   Jun 22, 2012

   Amount

   $2.8M

   Investors

   Locked