The Real Real
Latest round
- Series H
Last raised
- Mar 2019
Total raised
- $359M
Investors
- 18
About The Real Real
Founded in 2011 in San Francisco, The RealReal operates as a luxury consignment platform that connects sellers of pre-owned designer goods with buyers. The company has not undergone any significant pivots in its business strategy. The founders include Julie W, Rituraj Jha, and Yayeri Adiko, while the current CEO is John Koryl.The RealReal operates as a luxury consignment platform specializing in the sale of pre-owned designer clothing, bags, shoes, and accessories. The company’s core offerings include an extensive range of authenticated luxury items from well-known brands, catering to a clientele that seeks both quality and sustainability in fashion. The platform allows users to consign their luxury goods, receiving up to 85% of the sale price, while also providing customers with a curated selection of items that promote the circular economy and extend the lifecycle of luxury products.The RealReal generates revenue through a combination of consignment sales and subscription services, notably its First Look membership, which provides subscribers with 24-hour early access to sales for a monthly fee. The transaction structure features a direct-to-consumer model where customers purchase authenticated luxury items through the online platform.In June 2019, The RealReal, Inc. Specific planned initiatives include the launch of new luxury categories and increasing presence in international markets.
Who invested in The Real Real
18 investors across 9 rounds
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Funding rounds
Series H
Mar 22, 2019
Amount
$70M
Investors
Series G
Jun 20, 2018
Amount
$115M
Investors
Series F
Jun 6, 2017
Amount
$50M
Investors
Series E
Apr 15, 2016
Amount
$40M
Investors
Series D
Mar 24, 2015
Amount
$40M
Investors
Series C
Apr 15, 2014
Amount
$20M
Investors
Series B
Apr 3, 2013
Amount
$14M
Investors
Series A
Jul 3, 2012
Amount
$8.6M
Investors
Seed
Jan 1, 2012
Amount
$1.1M
Investors
Questions about The Real Real
Who invested in The Real Real?
The Real Real has 18 investors on record across 9 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has The Real Real raised?
The Real Real has raised 9 venture rounds. Sign up free to see how much each round raised and the total.
When did The Real Real last raise money?
The Real Real's most recent round on record is a Series H, in Mar 2019.
What does The Real Real do?
Founded in 2011 in San Francisco, The RealReal operates as a luxury consignment platform that connects sellers of pre-owned designer goods with buyers.
Where is The Real Real headquartered?
The Real Real is headquartered in San Francisco, US.
Which VCs invest in companies like The Real Real?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back retail companies at The Real Real's stage. Their profiles are linked below.
VCs backing retail startups at Series H
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