The Looma Project
Latest round
- Series B
Last raised
- Dec 2025
Total raised
- $20M
Investors
- 3
About The Looma Project
Founded in 2016 by Cole Johnson (CEO), and based in North Carolina, US, The Looma Project, Inc. is a digital service company that provides an end-to-end in-store network and advertising service to help brands and businesses communicate with their target audiences. In December 2025, The Looma Project, Inc. Looma provides an in-store digital media platform that features a network of screens designed for various purposes. The platform includes atmospheric screens for global messaging and brand advertising, high-value space screens that offer product stories and educational content, and in-aisle interactive screens that present recommendations and product information. Additionally, Looma operates Relay™, a marketplace connecting filmmakers and creators to produce content tailored for retail environments. The company intends to use the December 2025funding to fuel rapid national expansion, including deployment across Kroger stores and further growth of its in-store retail media network.
Who invested in The Looma Project
3 investors across 3 rounds
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Questions about The Looma Project
Who invested in The Looma Project?
The Looma Project has 3 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has The Looma Project raised?
The Looma Project has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did The Looma Project last raise money?
The Looma Project's most recent round on record is a Series B, in Dec 2025.
What does The Looma Project do?
Founded in 2016 by Cole Johnson (CEO), and based in North Carolina, US, The Looma Project, Inc.
Where is The Looma Project headquartered?
The Looma Project is headquartered in Durham, US.
Which VCs invest in companies like The Looma Project?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at The Looma Project's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series B
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