The Influential Network
Latest round
- Series B
Last raised
- Jun 2018
Total raised
- $21M
Investors
- 8
About The Influential Network
Based in the US, The Influential Network, Inc.The Influential Network, Inc. provides a platform for influencer marketing, operating from its headquarters in Las Vegas, US.00 mn.Influential operates a sophisticated influencer marketing platform that leverages advanced artificial intelligence and extensive data analytics to connect brands with the right influencers for targeted audience engagement. Their core offering, Radius, facilitates creator discovery through deep API integrations, enabling brands to access millions of social media accounts and gain unique insights into creator profiles. The platform employs image analysis and natural language processing to segment audience engagement and optimize brand alignment, ensuring that campaigns resonate with the intended demographic. Influential's clientele includes over 60% of the Fortune 500, with campaigns running across various geographical markets, including North America, Europe, and Asia-Pacific.Influential generates revenue through a multifaceted approach centered on partnerships and campaigns with brands and various influencers. The company’s business model includes B2B transactions, where brands collaborate on influencer marketing campaigns that utilize Influential’s platform for comprehensive audience targeting and engagement analytics. Revenue streams include fixed fees for campaign management services, performance-based pricing linked to measurable outcomes, and subscription models for ongoing access to their data analytics tools. Flagship products associated with these revenue streams include the Radius platform and comprehensive measurement solutions that track online and offline sales conversions.The acquisition of The Influential Network, Inc. by Publicis Groupe SA in July 2024 aims to leverage Influential's capabilities alongside Publicis's scale. Future growth strategies include the development of new products that enhance influencer marketing analytics and expanding into additional markets, specifically targeting Europe and Asia-Pacific by the end of 2025.
Who invested in The Influential Network
8 investors across 3 rounds
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Questions about The Influential Network
Who invested in The Influential Network?
The Influential Network has 8 investors on record across 3 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has The Influential Network raised?
The Influential Network has raised 3 venture rounds. Sign up free to see how much each round raised and the total.
When did The Influential Network last raise money?
The Influential Network's most recent round on record is a Series B, in Jun 2018.
What does The Influential Network do?
Based in the US, The Influential Network, Inc.
Where is The Influential Network headquartered?
The Influential Network is headquartered in Las Vegas, US.
Which VCs invest in companies like The Influential Network?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at The Influential Network's stage. Their profiles are linked below.
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