The Athletic Media Company

MediaSeries DSan Francisco, UStheathletic.com

Latest round

Series D

Last raised

Jan 2020

Total raised

$114M

Investors

20

About The Athletic Media Company

The Athletic Media Company is a subscription-based sports news platform providing extensive coverage of various sports.Founded in 2016 by Adam Hansmann and Alex Mather, The Athletic Media Company operates as a digital subscription service offering in-depth sports journalism.The Athletic is a subscription-based sports news platform that delivers in-depth coverage of a variety of sports, including NFL, NBA, MLB, NHL, and college athletics. Their core product is a digital subscription service that offers readers access to exclusive articles, analysis, and commentary tailored for passionate sports fans. The platform seeks to address the demand for high-quality sports journalism by providing detailed game analyses, player insights, and engaging storytelling. The Athletic caters to a diverse audience, including sports enthusiasts, fans of specific teams, and general readers seeking comprehensive sports coverage.The Athletic operates on a subscription revenue model, primarily generating income through monthly and annual subscription fees paid by individual users. Clients gain access to premium content, including articles, podcasts, and other media that enhance their sports experience. The subscription structure allows for flexible pricing options, catering to both casual readers and dedicated sports fans. This business-to-consumer (B2C) approach focuses on providing value to subscribers through high-quality journalism and engaging narratives surrounding their favorite sports and teams.Following the acquisition in January 2022, The Athletic plans to leverage the resources and reach of The New York Times Company to enhance its product offerings and expand its subscriber base. Future initiatives include the development of new digital products aimed at engaging a broader audience and deepening relationships with existing subscribers. Additionally, the company aims to strategically expand into new geographical markets, specifically targeting expansion efforts in Europe by the end of 2023.

Who invested in The Athletic Media Company

20 investors across 6 rounds

See all investors in The Athletic Media Company

Sign up free to see every VC on the cap table, the rounds they joined, and how much each round raised.

Funding rounds

  1. Series D

    Jan 14, 2020

    Amount

    $50M

    Investors

    Locked

  2. Series C

    Oct 29, 2018

    Amount

    $37M

    Investors

    Locked

  3. Series B

    Mar 2, 2018

    Amount

    $20M

    Investors

    Locked

  4. Series A

    Jul 25, 2017

    Amount

    $5.4M

    Investors

    Locked

  5. Seed

    Jan 9, 2017

    Amount

    $2.3M

    Investors

    Locked

  6. Seed

    Sep 1, 2016

    Amount

    Undisclosed

    Investors

    Locked

Questions about The Athletic Media Company

Who invested in The Athletic Media Company?

The Athletic Media Company has 20 investors on record across 6 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has The Athletic Media Company raised?

The Athletic Media Company has raised 6 venture rounds. Sign up free to see how much each round raised and the total.

When did The Athletic Media Company last raise money?

The Athletic Media Company's most recent round on record is a Series D, in Jan 2020.

What does The Athletic Media Company do?

The Athletic Media Company is a subscription-based sports news platform providing extensive coverage of various sports.

Where is The Athletic Media Company headquartered?

The Athletic Media Company is headquartered in San Francisco, US.

Which VCs invest in companies like The Athletic Media Company?

Among active investors with capital left to deploy, Founders Fund, Accel, Thrive Capital and Kleiner Perkins back media companies at The Athletic Media Company's stage. Their profiles are linked below.

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