The ADEX
Latest round
- Series A
Last raised
- Mar 2015
Total raised
- $3M
Investors
- 2
About The ADEX
The ADEX GmbH, founded in 2013 and headquartered in Berlin, Germany, specializes in advertising technology solutions. The company was acquired in January 2017 by Virtual Minds AG, strengthening its market position.The ADEX GmbH offers advanced advertising technology solutions to enhance digital marketing campaigns. Key products include the Virtual Minds Media Manager for integrated TV advertising, the Adition Adserving platform for programmatic advertising, the Active Agent Demand-Side Platform (DSP) tailored for the German market, Yieldlab as a supply-side platform (SSP) for media inventory optimization, and the Adex Data Management Platform (DMP) for cross-device media solutions.The revenue model for The ADEX GmbH is primarily based on subscription services and partnerships within the advertising ecosystem. The ADEX GmbH aims to introduce new advertising solutions designed to meet the evolving needs of clients and expand its presence further into the European market. The 2017 acquisition by Virtual Minds AG positions it for strategic growth in both product development and geographical reach.
Who invested in The ADEX
2 investors across 1 round
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Funding rounds
Series A
Mar 26, 2015
Amount
$3M
Investors
Questions about The ADEX
Who invested in The ADEX?
The ADEX has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has The ADEX raised?
The ADEX has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did The ADEX last raise money?
The ADEX's most recent round on record is a Series A, in Mar 2015.
What does The ADEX do?
The ADEX GmbH, founded in 2013 and headquartered in Berlin, Germany, specializes in advertising technology solutions.
Where is The ADEX headquartered?
The ADEX is headquartered in Berlin, Germany.
Which VCs invest in companies like The ADEX?
Among active investors with capital left to deploy, Index Ventures, European Investment Bank, Highland Europe and Balderton Capital back software companies at The ADEX's stage. Their profiles are linked below.
VCs backing software startups at Series A
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