Tezign

Marketing/AdvertisingSeries CShanghai, Chinatezign.com

Latest round

Series C

Last raised

Mar 2021

Total raised

$116M

Investors

11

About Tezign

Tezign, based in Shanghai, China, specializes in digital infrastructure for creative content.Founded in 2014, Tezign operates from its headquarters in Shanghai, China, providing digital solutions for creative content. The company was co-founded by Ling Fan, Xiaoqian Guo, and Zhe Wang, with Ling Fan currently serving as CEO.Tezign primarily offers a digital infrastructure for creative content, centered around its flagship product, Poppins. This platform enables users to create engaging content and distribute it seamlessly across various digital channels, aimed at enhancing audience engagement and driving web traffic. Poppins provides comprehensive analytics tools that help clients understand their audience's demographics, behaviors, and preferences, allowing for tailored marketing campaigns. Additionally, Tezign's services include automated content screening and AI-driven content management systems, which ensure adherence to brand guidelines and streamline operations. The company's client base includes major international corporations such as Unilever, Alibaba, Friesland Campina, Aptar, and Shiseido, reflecting its capacity to serve diverse industries, including e-commerce, pharmaceuticals, and consumer goods.Tezign's revenue model is primarily structured around B2B partnerships where clients engage in subscription-based access to its platforms and services. Transactions typically involve long-term agreements, allowing companies to leverage Tezign’s digital tools for ongoing content creation, management, and marketing analytics. Clients, such as Unilever and Alibaba, integrate Tezign's platform into their existing operations, which requires a tailored pricing plan based on their specific service needs and scale of content production. By facilitating high-quality creative outputs and driving efficiency in content management, Tezign generates revenue through a mix of service fees associated with platform usage and enhanced operational performance.00 mn to enhance its product offerings, particularly focusing on upcoming features for Poppins that will improve content analytics and user engagement. The company is also targeting expansion into North American and European markets by 2023, with specific strategies to adapt its services to local needs.

Who invested in Tezign

11 investors across 6 rounds

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Funding rounds

  1. Series C

    Mar 18, 2021

    Amount

    $100M

    Investors

    Locked

  2. Series C

    Mar 18, 2021

    Amount

    $15M

    Investors

    Locked

  3. Series C

    Aug 17, 2020

    Amount

    Undisclosed

    Investors

    Locked

  4. Series B

    Apr 16, 2018

    Amount

    Undisclosed

    Investors

    Locked

  5. Series A

    May 10, 2016

    Amount

    Undisclosed

    Investors

    Locked

  6. Angel

    Nov 1, 2014

    Amount

    $1.1M

    Investors

    Locked

Questions about Tezign

Who invested in Tezign?

Tezign has 11 investors on record across 6 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.

How much funding has Tezign raised?

Tezign has raised 6 venture rounds. Sign up free to see how much each round raised and the total.

When did Tezign last raise money?

Tezign's most recent round on record is a Series C, in Mar 2021.

What does Tezign do?

Tezign, based in Shanghai, China, specializes in digital infrastructure for creative content.

Where is Tezign headquartered?

Tezign is headquartered in Shanghai, China.

Which VCs invest in companies like Tezign?

Among active investors with capital left to deploy, Shanghai State-owned Capital Investment Leading Fund, Hui Hua Fund, Yufu Capital and ICBC Capital Management back marketing/advertising companies at Tezign's stage. Their profiles are linked below.

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