Taptap Digital, S.L.

L. was founded in 2010 and is headquartered in Madrid, Spain. The company specializes in programmatic advertising solutions. Alvaro del Castillo serves as both the Founder and CEO.44 million.Taptap Digital specializes in programmatic advertising powered by location intelligence, providing an area-based omnichannel platform that integrates disparate data sets to enhance audience understanding and enable comprehensive marketing campaigns. Their core offerings revolve around leveraging geo-referenced data to create rich audience profiles that facilitate targeted advertising across both online and offline channels. This includes services tailored for outdoor advertising, retail, and connected TV, aimed at enhancing customer engagement and driving measurable results for brands. Taptap Digital's solutions are utilized by a diverse client base, including companies in the media and retail sectors, such as Publicis Media, Cinemark, and Hungry Lion.22 mn. The company generates revenue primarily through partnerships and B2B transactions, by offering subscription-based access to their programmatic advertising platform. Clients enter into contracts that allow them to utilize Taptap's location-based marketing tools, often subscribing to service tiers tailored to their advertising needs, which provides flexibility in campaign execution.Following the acquisition by BD-Capital in November 2021, Taptap Digital plans to leverage this partnership to enhance its footprint in Spain and expand into Latin America with new product offerings. Specific upcoming products are in the design phase, aimed at addressing the unique challenges in these new markets.

1. Series A

   Apr 26, 2012

   Amount

   $4.5M

   Investors

   Locked