Tapjoy
Latest round
- Series E
Last raised
- Jan 2016
Total raised
- $80M
Investors
- 6
About Tapjoy
Based in the US, Tapjoy, Inc.Founded in 2007 and headquartered in San Francisco, US, Tapjoy, Inc. operates in the mobile advertising space, primarily facilitating connections between advertisers and developers. In October 2021, the company was the target of an acquisition by ironSource Ltd. for approximately USD 400 mn in cash, marking a pivotal point in its business strategy. This acquisition completed in January 2022 enhances ironSource's platform offerings and SDK reach for mobile applications and games.The Tapjoy Offerwall is a robust in-app rewarded marketplace designed to connect advertisers with mobile game developers and publishers. Its primary function enables highly engaged users to interact with opt-in ads that facilitate a valuable exchange while they play, enhancing their gaming experience. By integrating the Tapjoy Offerwall, developers can monetize their applications more effectively through a unique performance-based payment model, where fees are incurred only when users complete offers. This approach helps in optimizing in-app purchase strategies by providing users a taste of premium content, fostering long-term user engagement and loyalty.The revenue model for the Tapjoy Offerwall is based on a cost-per-action (CPA) structure, where advertisers pay only when a user successfully completes an offer. This model allows companies to avoid unnecessary ad spend and focus on acquiring high-value users. In a typical transaction, a game developer integrates the Tapjoy Offerwall into their application, enabling users to engage with advertisements in exchange for in-game rewards. The company also offers features such as currency sales and daily rewards, enhancing revenue opportunities. The acquisition by ironSource Ltd. is expected to bolster the combined platform's capabilities for mobile app and game developers. With a focus on increasing its SDK footprint, Tapjoy aims to penetrate new geographic markets, particularly targeting regions in Europe and Asia by 2023.
Who invested in Tapjoy
6 investors across 6 rounds
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Questions about Tapjoy
Who invested in Tapjoy?
Tapjoy has 6 investors on record across 6 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Tapjoy raised?
Tapjoy has raised 6 venture rounds. Sign up free to see how much each round raised and the total.
When did Tapjoy last raise money?
Tapjoy's most recent round on record is a Series E, in Jan 2016.
What does Tapjoy do?
Tapjoy is a marketing/advertising company.
Where is Tapjoy headquartered?
Tapjoy is headquartered in San Francisco, US.
Which VCs invest in companies like Tapjoy?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Tapjoy's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series E
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