Tapad
Latest round
- Series B
Last raised
- May 2015
Total raised
- $24M
Investors
- 14
About Tapad
Tapad, Inc.Founded in 2010 and headquartered in New York, US, Tapad, Inc. focuses on digital identity solutions.00 mn. The firm has completed 7 deals to date, with the latest deal occurring on November 19, 2020.Tapad specializes in creating a comprehensive global cross-device digital identity graph, known as the Tapad Graph. This core offering allows brands to identify and engage with their customers across multiple devices, facilitating key marketing functions such as programmatic targeting, media measurement, attribution, and personalized marketing. The Tapad Graph is designed to enhance digital marketing investments by providing marketers with the ability to link device identifiers at both household and individual levels, thereby expanding their visibility and insights into customer behavior. The company serves a diverse clientele, including major brands, advertising agencies, and various platform providers, and operates in key geographical markets such as North America, Europe, and parts of Asia.Tapad generates revenue through partnerships with brands, agencies, and platforms, focusing on B2B transactions primarily. The revenue structure may include agreements for the use of the Tapad Graph, which could involve subscription-based pricing models for access to its database and analytics services. Clients typically engage Tapad to improve their digital marketing capabilities, with transactions structured around long-term contracts that provide ongoing access to data services and support.Following its acquisition by Experian Plc in November 2020, Tapad is poised for strategic growth. The company plans to innovate its product offerings, further enhancing the Tapad Graph and potentially introducing new features aimed at optimizing cross-device marketing strategies. Additionally, Tapad aims to expand its services to emerging markets in Asia and Europe by 2023.
Who invested in Tapad
14 investors across 5 rounds
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Questions about Tapad
Who invested in Tapad?
Tapad has 14 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Tapad raised?
Tapad has raised 5 venture rounds. Sign up free to see how much each round raised and the total.
When did Tapad last raise money?
Tapad's most recent round on record is a Series B, in May 2015.
What does Tapad do?
Tapad is a marketing/advertising company.
Where is Tapad headquartered?
Tapad is headquartered in New York, US.
Which VCs invest in companies like Tapad?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back marketing/advertising companies at Tapad's stage. Their profiles are linked below.
VCs backing marketing/advertising startups at Series B
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