Strongview
Latest round
- Series D
Last raised
- Jul 2009
Total raised
- $36M
Investors
- 4
About Strongview
Founded in 2002 in Redwood City, US, Strongview specializes in marketing automation solutions. The company was acquired by Selligent in a merger completed in February 2016, which allowed for greater synergy in their marketing efforts. Strongview has participated in 6 deals since its inception.Selligent by Marigold provides a comprehensive cross-channel marketing automation platform designed to enhance customer engagement through personalized marketing strategies. The core offerings include real-time audience segmentation, personalized content delivery, journey customization, and robust reporting and optimization tools. These features enable marketers to integrate and streamline their data sources, automate workflows using artificial intelligence, and execute targeted campaigns across various channels. The company's solutions cater primarily to industries such as retail, media and publishing, travel and hospitality, and financial services, allowing businesses to drive conversions, build customer loyalty, and improve return on investment.Selligent by Marigold operates on a subscription-based revenue model, where clients pay for access to its marketing automation platform and associated services. Typical transactions involve businesses entering agreements for annual or multi-year subscriptions, which grant them access to Selligent’s suite of tools, including its flagship features such as real-time audiences and journey customization. These partnerships may vary from direct B2B arrangements with large enterprises to collaborations with resellers and integrators who enhance and distribute Selligent’s offerings. Revenue generation is further supported by technology partnerships that leverage the platform for additional revenue opportunities.Selligent is focused on developing new features for its marketing automation platform, with plans for product enhancements to be rolled out in the near future. The company aims to expand its presence in emerging markets across Asia-Pacific and Latin America by 2025, targeting businesses seeking advanced marketing solutions. The acquisition of StrongView in 2016 has positioned Selligent to leverage combined resources for future growth.
Who invested in Strongview
4 investors across 4 rounds
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Questions about Strongview
Who invested in Strongview?
Strongview has 4 investors on record across 4 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Strongview raised?
Strongview has raised 4 venture rounds. Sign up free to see how much each round raised and the total.
When did Strongview last raise money?
Strongview's most recent round on record is a Series D, in Jul 2009.
What does Strongview do?
Founded in 2002 in Redwood City, US, Strongview specializes in marketing automation solutions.
Where is Strongview headquartered?
Strongview is headquartered in Redwood City, US.
Which VCs invest in companies like Strongview?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back internet companies at Strongview's stage. Their profiles are linked below.
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