Stance
Latest round
- Series D
Last raised
- Apr 2016
Total raised
- $99M
Investors
- 12
About Stance
Stance, Inc.Stance, Inc. was founded in 2009 in San Clemente, US, and is known for its distinctive sock designs and underwear. The company was established by founders Aaron Hennings, Daniel Zhu, Jeff Kearl, John Wilson, Neil McKie, Oliver Serrant, and Rick Alden, with John Wilson and Neil McKie currently serving as CEOs.Stance is a leading brand specializing in socks, underwear, and apparel designed for comfort and style. Their core product offerings include innovative sock designs featuring unique graphics and premium materials, such as the Butter Blend™ technology, which enhances softness and comfort. The underwear line also emphasizes comfort and functionality, catering to a diverse customer base that includes men, women, and children. Stance markets its products to various geographical regions, focusing on key markets including North America, Europe, and Asia, where their products are sold through both direct-to-consumer channels and partnerships with retailers.Stance generates revenue primarily through direct sales of its products via its e-commerce platform and physical retail locations, as well as through collaborations with various brands and artists. The company utilizes a subscription model for its products, offering gift subscriptions that allow customers to receive regular deliveries of socks and underwear. Revenue streams are further diversified through partnerships with wholesalers and retailers, which expand the accessibility of their products. The company’s pricing strategy includes competitive pricing for individual items while also encouraging bulk purchases through bundled offerings. Notable product lines, such as the collaborations with renowned artists and franchises, contribute significantly to the brand's overall market presence and revenue potential.
Who invested in Stance
12 investors across 5 rounds
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Questions about Stance
Who invested in Stance?
Stance has 12 investors on record across 5 venture rounds. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Stance raised?
Stance has raised 5 venture rounds. Sign up free to see how much each round raised and the total.
When did Stance last raise money?
Stance's most recent round on record is a Series D, in Apr 2016.
What does Stance do?
Stance is a consumer products company.
Where is Stance headquartered?
Stance is headquartered in San Clemente, US.
Which VCs invest in companies like Stance?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back consumer products companies at Stance's stage. Their profiles are linked below.
VCs backing consumer products startups at Series D
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