Spotfront
Latest round
- Seed
Last raised
- Apr 2017
Total raised
- $3.1M
Investors
- 2
About Spotfront
Spotfront, Inc.Founded in 2012 and headquartered in New York, US, Spotfront, Inc. provides digital advertising solutions. In August 2019, the company was acquired by Microsoft, with the transaction details not publicly disclosed.Spotfront, Inc. primarily offers a self-service advertising platform designed for brands looking to enhance their visibility and sales through targeted advertising across various retail channels. The platform enables brands to engage with first-party shoppers from key retailers both on-site and off-site, employing advanced AI-powered tools to streamline campaign creation, creative generation, and performance optimization. This includes functionality for generating banner ads, optimizing ad performance through real-time analytics, and utilizing omnichannel attribution to measure effectiveness across different platforms. The end users of these services include brands and retailers, with a customer base spanning multiple regions including North America, South America, Asia Pacific (APAC), and Europe, Middle East, and Africa (EMEA).The revenue model for Spotfront, Inc. is structured around a pay-per-click system, where brands incur costs only when a shopper interacts with their advertisements. This transactional framework ensures that advertising spend is directly tied to measurable outcomes, thus optimizing return on investment for clients. Companies utilizing the platform can engage in B2B transactions, working collaboratively with retailer partners to showcase their products effectively. The platform offers different pricing tiers based on the scale of the campaign and the specific features utilized, allowing businesses of varying sizes to access its advertising solutions. Flagship services include the AI-powered Microsoft Retail Media Creative Studio, which simplifies the creative process for brands.Following its acquisition by Microsoft in August 2019, Spotfront, Inc. is expected to leverage Microsoft's resources to enhance its product offerings and expand into new markets. Future growth strategies include the development and launch of new advertising products, although specific release dates have not been disclosed. The company is likely focused on expanding its reach in both North America and Europe.40 mn will be utilized to support these initiatives.
Who invested in Spotfront
2 investors across 1 round
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Funding rounds
Seed
Apr 13, 2017
Amount
$3.1M
Investors
Questions about Spotfront
Who invested in Spotfront?
Spotfront has 2 investors on record across 1 venture round. Sign up free to see every VC on the cap table and the rounds they joined.
How much funding has Spotfront raised?
Spotfront has raised 1 venture round. Sign up free to see how much each round raised and the total.
When did Spotfront last raise money?
Spotfront's most recent round on record is a Seed, in Apr 2017.
What does Spotfront do?
Spotfront is a software company.
Where is Spotfront headquartered?
Spotfront is headquartered in New York, US.
Which VCs invest in companies like Spotfront?
Among active investors with capital left to deploy, Andreessen Horowitz, Founders Fund, Accel and Thrive Capital back software companies at Spotfront's stage. Their profiles are linked below.
VCs backing software startups at Seed
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